Marketing Terms
The oral or written advocacy of a good or service from a satisfied customer to a prospective customer.
What is word-of-mouth marketing?
The amount spent on acquiring a lead.
What is cost per lead?
The overall experience of a person using a product such as a website.
What is User Experience?
The progression that a contact follows when researching and purchasing a product.
What is a buyer's journey?
The practice of positioning your content and website so it can rank well and draw traffic from search engine results pages.
What is Search Engine Optimization (SEO)?
The process of educating and building trust with your prospects in order to guide them through the buyer’s journey.
What is Lead Nurturing?
This is used to track progress towards marketing goals.
What is a key performance indicator?
The path taken by a prototypical user on a website or app to complete a task.
What is User Flow?
When a customer completes an action that you've defined as valuable, these customer actions are called.
What is a Conversion?
These are blueprints for your website.
What are wireframes?
The way you differentiate yourself from your competitors and how consumers identify and connect with your brand.
What is Brand Positioning?
Is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments.
What is Google Tag Manager?
The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.
What is Brand Identity?
When a company confirms a lead is a good fit it becomes this.
What is Marketing Qualified Lead (MQL)?
The organization and structuring of content prior to developing a website.
What is Information Architecture?
A customer-centric approach that focuses on drawing high-fit customers in as opposed to blasting your message to anyone and everyone.
What is inbound marketing?
The predicted net profit associated with the future relationship with that customer.
What is customer lifetime value?
brings together many different elements of an overall process to a single harmonious whole, by adopting a multi-disciplinary approach to engineering a solution.
What is design thinking?
A model that shows the way a potential customer goes from becoming aware of your brand to purchasing a good or service
What is a Sales Funnel?
This refers to the way a website automatically adjusts to the screen size you're viewing it from.
What is responsive design?
This is a strategy that guides the behaviors and conditions surrounding your marketing efforts so all content is relevant to the person receiving it.
What is contextual marketing?
If you have a certain metric you want to increase, then this is a method you can utilize to achieve that.
What is growth marketing?
Is a complete set of standards intended to manage design at scale using reusable components and patterns.
What are Design Systems?
The first stage of a marketing funnel.
What is op of the funnel (TOFU): awareness?
Based on the principles of the scientific method, this focuses on systematically increasing the percentage of website visitors who take a desired action on a given page.
What is Conversion Rate Optimization (CRO)?