Workshop 4: Tying it all together

Workshop 1

100

4 Ps

Product, Price, Place, Promotion

200

2 Cs

Consumers, Competition

300

One component of the promotional mix

Advertising, Sales Promotion, Public Relations, Direct Marketing

400

2 branding techniques

Personalized branding, Co-branding, Product Branding

500

3 motivations behind purchasing (customer behaviour)

Need, fear, health, impulse

Workshop 2

100

Goods and services

Goods: tangible merchandise
Services: intangible task

200

1 e-commerce business model

Business to Consumer (B2C)

Business to Business (B2B)

Consumer to Consumer (C2C)

Consumer to Business (C2B)

300

1 top e-commerce company

• Amazon

• Jingdong

• Alibaba

• eBay

• Rakuten

400

2 types of e-commerce marketing

• Social Media Marketing

• Content Marketing

• Search Engine Marketing

• Email Marketing

• Paid Advertising

• Influencer Marketing

500

Visual form of marketing

Social Media Marketing

Workshop 3

100

Length of roleplay

5 minutes

200

Number of days to complete roleplay video

3 days

300

How to end off your roleplay

Thank judges for their time

400

2 preparation tips

• Coordinate and communicate with your partner(s)*

• Ensure you are following the dress code
• Find a quiet space with a professional background in your home to film

• Write up speaker notes (optional)

• Practice!

  
  

500

2 presentation tips

• Start strong with a hook + confidence

• Smile and make eye contact

• Vary voice tone (intonation)

• Use appropriate body language

• Relax, breath, enjoy