Show:
SWOTting Flies
Company Man (or Woman)
Customers are so Needy
There's no Accounting for ....Accounting
Let's Marketing Mix It Up
100

This is what the "T" in SWOT stands for.

What is Threats?
100

This company began as a DVD-by-mail service, but has adapted to be a full fledged movie and TV studio.

What is Netflix?

100

A customer who only buys a toothpaste when it on sale is basing their decision on this.

What is Price?

100
Your lemonade stands sells 5 cups of lemonade for $2 each. This is the revenue that you earned.

What is $10?

100

Generic brands that sell for cheaper than name brands are focusing on this part of the Marketing Mix (one of the 4 P's).

What is Price?

200

For an online-based company like Pinterest, the COVID pandemic could best be described as this.

What is an Opportunity?

200

Known for its low prices and huge stores, this retailer is also known for paying its employees well, unlike its closest competitor, Walmart.

What is Costco?

200

A customer who gladly pays $20,000 for a Rolex watch is probably focused on this customer need.

What is Quality?

200

Revenue, Expense, or Profit: Incredible Universe leasing enormous stores and filling them with electronic products.

What are Expenses?

200

Companies that emphasize the quality of what they're selling are focusing on this part of the Marketing Mix (one of the 4 P's).

What is Product?

300

Popeyes' inability to keep their chicken sandwich in stock reveals this about their supply chain.

What is a Weakness?

300

This electronics store was unable to adapt to the threat of Amazon, unlike its closest competitor, Best Buy.

What is Fry's (or Incredible Universe)?

300

While In-N-Out only has about 15 items on its menu, Jack-In-The-Box has over 100. The latter is hoping customers care about this.

What is Choice?

300

Best Buy purchases phones for $21.50 and sells them for $50. This is the profit on each phone.

What is $28.50?

300

These are the 4 P's that make up the Marketing Mix.

What are Price, Product, Promotion, and Place?

400

These are the two INTERNAL factors of SWOT analysis.

What are Strengths and Weaknesses?

400

This beloved San Diego-based restaurant chain went out of business due to over-expansion, high operating costs, and COVID.

What is Souplantation?

400
The fact that most people are rarely ever more than a couple miles from a Starbucks shows the company's focus on this customer need.

What is Convenience?

400

For McDonald's to make a Happy meal, the burger costs them 65 cents, the fries 45 cents, and the toy 30 cents. This is the total cost of the meal to the company.

What is $1.40?
400

Deciding whether to sell your product online through Amazon is part of this "P" in the Marketing Mix.

What is Place?

500

When Netflix realized that people were going to stop using DVDs and changed their distribution model, they were responding to this.

What is a Threat?

500

Though their soft drink sales have been suffering, Pepsico and Coca Cola, Inc. have been making record profits selling this drink.

What is water?

500

When people talk about Popeyes' Chicken Sandwiches, they focus on how good the sandwiches are, and how they come in two varieties. What TWO factors are people focusing on?

What are Quality and Choice?

500
To make a kite, a company pays 25 cents for the string, and $1.35 for the fabric. They sell the kite for $4.50. This is the profit the company earns per kite.

What is $2.90?

500

The decision of whether to advertise on YouTube videos, Facebook, etc. is part of this "P" of the Marketing Mix.

What is Promotion?