Segmenting people according to their attitudes, values or interests.
What is Psychographics
Is the first tool or āPā which is any good or service fulfilling a need or want
What is Product
Grouping people by how they act as consumers, including buying habits.
What is Consumer Behavior
Second "P" of the Marketing Mix and is the amount a business charges for a product or service
What is Price
Clothing items for sale in a ski resort souvenir shop in Colorado is like to be different than items found in a souvenir shop in a beach resort in Florida is an example of what market segmentation?
What is Geography segmentation
Third "P" which includes determining channels of distribution which are businesses who participate in the flow of products from producer to the final customer.
What is Place
Classifying people by age, gender, education, ethnic background or income
What is demographics
Is the final P and is informing consumers about the value of the product or service and includes personal selling.
What is Promotion
Providing customers goods and services they want
An in-depth, exploratory reseach method involving flexible, open-ended questions of small groups of individual.
What is Qualitative research
Is the Fifth āPā and is an attempt to expand the marketing mix concept
What is People