Show:
identify the Central Point
Types of leads
inverted pyramid
hourglass style
focus style
100
the most important piece of information the writer wants to get across to the reader.
What is a central point
100
answers who, what, when, where, why, and establishes what the story is about.
What is a summary lead
100
most stories are written in this
What is inverted pyramid
100
combination of the inverted pyramid and narrative styles.
What is hourglass style
100
a favorite of The Wall Street Journal has four parts
What is focus styles
200
what is the five W's and the H
What is Who, What, When, Where, Why, and How
200
allows the writer to become a storyteller and hint at the interesting things to come
What is a descriptive lead
200
was coined in 1983 by the Poynter Institute's senior scholar Roy Peter Clark
What is hourglass style
200
the story starts with this
What is a lead
300
witch of the five W's is good to ask when you needed to know who the story is about.
What is Who
300
also known as Linotype
What is hot type
300
the beginning of the story
What is the top
300
a paragraph that states the central point of the story
What is nut graph
400
the beginning of the story
What is a lead
400
the readers are told to do something
What is direct address lead
400
what is text
What is copy
400
a transition paragraph
What is the turn
400
develops the central point in as many paragraphs as needed
What is the body
500
why do we use the five W's and H in journalism?
What is to make sure no information is left out
500
the writer supplies a twist
What is surprise lead
500
was a traditional way of setting newspaper, the inverted pyramid style was still important
What is Linotype
500
the bottom part of the story
What is the narrative
500
the conclusion
What is the kicker