Being Sensitive to Audience's Needs
Words that unfairly categorize or stigmatize people. Examples include age, race or ethnicity, gender, and disability.
What is bias language?
Type of tone you would use with friends and family and should be avoided in business conversations
A sentence with one main clause. Example: Profits increased by 35 percent in the past year.
What is a simple sentence?
Usually, the first sentence of the paragraph explains to the reader the subject of the paragraph.
What is a topic sentence?
Must be done strategically not to hide the negative news. One way to do this is through Euphemisms.
What is emphasizing the positive?
A professional tone that should be used with audiences like superiors and customers.
What is formal tone?
A sentence with two or more clauses expresses two or more independent but related thoughts. Example: Wages declined by 5 percent, and employee turnover has been high.
The meat of the paragraph. These sentences more specifically provide examples, evidence, and clarification for the topic sentence.
Showing respect to your audience.
What are good standards of etiquette?
The style used in most business conversations. The goal is for the writing to be warm but business-like.
What is conversational tone?
A sentence that expresses one main thought and one or more subordinate thoughts related to it, often separated by a comma. Example: Although you may question Gerald’s conclusions, you must admit that his research is thorough.
What is a complex sentence?
Sentences that help the reader move between paragraphs. The goal of these sentences is to provide the reader with a smooth flow while giving them an idea of what coming next.
Speaking and writing in terms of your audience's wishes, interests, hopes, and preferences
What is "You" Attitude?
A sentence with two main clauses where at least one contains a subordinate clause. Example: Profits increased 35 percent in the past year, so although the company faces long-term challenges, I agree that its short-term prospects look quite positive.