Plain language
(Kim)
(Kim)
Language your audience understands the very first time they hear it or read it
What is plain language
The place where members can access their personalized smart video
What is the web version of Aetna Health (secure member portal)
Pro tip: personalized videos are not viewable through the mobile app
Purpose of adding a correspondence ID to the individual QR code on ID card
What is to track member behavior and their journey online for diagnostic purposes. And perfect how to communicate with members based on their preferences
What does CST stand for?
Communication Steering Team
Which plan types will NOT have embedded video links in their 2024 SB’s? Hint there are 2 main groups
What is DSNP (includes FIDE) and PDP
Target reading grade level for Medicare member communications?
What is Fifth grade (5.0 to 5.9)
The place where plan-specific videos are located
What is the Plan landing page or Plan web page on AM.com
True or False.
QR codes with a correspondence ID will be added to all individual Medicare ID cards, including new and existing members.
False
Existing members will only have a correspondence ID if they are reissued another ID card. All new members will receive a correspondence ID.
What is the purpose of the CST?
4 Primary goals:
- Drive positive outcomes for Medicare member communications and experiences
- Aid in efficiency of communication strategy, compliance and development
- Drive operational readiness and preparedness (prevent disruption)
- Improve ability to leverage/combine messaging to fewer touches
What terms will we define through video in the 2024 SB? Hint there are 5 terms.
What is Plan Premium – Medical Deductible – Prescription Drug Deductible – MOOP – Part D Coverage Phases
"Road signs" that help members find their way through a written communication?
What are headlines and subheads
True or False…All Aetna MA/MAPD plans have plan-specific videos
What is False
What is a correspondence ID?
What is an ID tied to the QR code on member ID cards. It allows for personalized tracking but does not capture PHI.
How many submissions did the CST review in 2022?
What is just under 1,000 (993)
What platform is being used to create the videos?
What is the SundaySky self-serve tool
The maximum number of sentences you should have in a paragraph?
What is 5
The vendor we currently partner with to create personalized and plan smart videos
Who is Sunday Sky?
True or False
The QR code on ID card is static.
False
The QR code on ID card is dynamic and the URL can be updated at any point in time.
How many business areas are represented on the CST?
What is 15
What will the videos be linked to in the 2024 SB’s?
What is section headlines
The maximum number of words you should have in a sentence
What is 15
MC: The main purpose of the plan videos is to
A: provide education on key plan benefits & costs
B: encourage members to go to the dentist
C: help people with Medicare bond with a younger generation over videos
What is A - provide education on key benefits and costs
Pro tip: A secondary but equally important opportunity is to unify the pre and post sales enrollment experience.
How are we tracking data for the correspondence ID
Adobe Analytics will report all visits and website activity associated with each member that scans their QR code.
True/False: Presently, the CST reviews most, but not all, communications for Medicare members
What is True
Currently PDP-only, non-modified models, and Group materials are exempt from review.
How many total video variations will there be? Hint: An Aetna and Allina version of the same video count as 2 separate videos
What is 11 total videos!