WSI Core Values
A client emails asking for their monthly report on a Friday. You are slammed. Which WSI core value tells you the report still goes out on time, no excuses?
What is Reliable?
A plumbing client says: 'I already rank on Google. Why do I need anything else?' Name two places beyond Google organic where their customers are actively searching right now.
What are (any two): ChatGPT/AI tools, YouTube, Google AI Overviews, Facebook/Instagram, Reddit?
A client asks: 'What is AIO and how is it different from SEO?' In plain English, AIO is the practice of optimizing your content so that these types of tools can find, understand, and recommend your business.
What are AI tools / AI answer engines (ChatGPT, Gemini, Perplexity, Claude, Google AI Overview)?
Your client wants to post more on social but only has budget for one content format. In 2026, this vertical video format is still the number one driver of reach and discovery across TikTok, Instagram, and YouTube.
What is short-form video (Reels, Shorts)
A campaign is underperforming and the client is frustrated. Instead of making excuses, you dig into the data, propose a new approach, and test something you have never tried before. Which two WSI core values are you living?
What are Growth-Minded and Tenacious?
SEvO is not a new service we sell. It is WSI's framework for coordinating services that used to run in silos. Name all five services that SEvO can bring together under one strategy.
What are SEO, AIO, Advanced Paid Search (APS), Digital PR, and Social Media Management?
You are writing a blog post for a client's website. To help AI tools cite this content, you need to include structured data that helps machines read the page. What is the technical name for that markup?
What is schema markup / structured data?
You are building a social content calendar for an HVAC client. In 2026, the best-performing organic content for service businesses is not polished graphics. It is this type of content created by real people, showing real work, that audiences trust more than brand-produced ads.
What is UGC (user-generated content) / authentic content / real people content?
Name all five WSI core values.
What are Reliable, Knowledgeable, Growth-Minded, Tenacious, and Collaborative?
You are prepping for a QBR and the client currently has SEO and APS with us. They want to grow but are not sure where to invest next. Using the SEvO framework, explain in one sentence why adding Digital PR or Social Media is not just 'more services' but makes their existing investment work harder.
Each channel reinforces the others: Digital PR builds backlinks and authority that improve SEO rankings and AI citations, and Social Media drives traffic and trust signals back to the website. Running them together eliminates silos and compounds results across all channels.
Google evaluates content quality using a four-part standard that directly affects whether AI tools will cite and recommend a business. The acronym is E-E-A-T. Name all four parts.
What are Experience, Expertise, Authoritativeness, and Trustworthiness?
A client asks: 'Should we just use AI to write all our social posts? It would save a ton of time.' What is the risk, and what does best practice in 2026 say about how to balance AI and human effort in social content?
The risk is losing authenticity and audience trust. 55% of users trust brands more when content is human-generated. Best practice: use AI for ideation, drafts, and scheduling, but keep human editing in charge of voice, tone, and authenticity.