Incrementality
The resource to utilize when a client brings up Incrementality
What is Incrementality Confluence page
This variation won the majority of the time in the 12 v. 24 hour cadence test
What is 12 hours
The two teams responsible for updating the Tech Spec
What is Implementation and Integrations
GA4 is ___-based rather than session-based
What is event
The team responsible for building and QAing launch campaigns for Onboarding and Upsells
What is Product Integrity
Holdout groups where a designated portion of traffic will not receive an email send
What is Email Controls
The proposed Email Sends Abandonment strategy for all clients (hint: it taps into loss aversion)
What is Coupon Scarcity
The function used to match someone from our ID network to our uCRM
What is Contact Match
The letter that starts all GA4 Measurement IDs
What is G
Name the Slack channel you use to get quick support on campaign build questions
What is #campaign-build-help
Key term associated with buzzwords like Lift, Additional Revenue, Attribution, and Cannibalization
What is Incrementality
This Google Organic capture variation won 74% of the time and drove a 179% lift in emails captured
What is Bottom Bar variation
This allows Wunderkind to send fully-rendered HTML emails directly out of a client’s own ESP
What is Sender Integration
Ratio of Engaged sessions relative to total sessions
What is Engagement Rate
The internal tool used to evaluate segmentation and behavioral triggers in real-time
What is DASH
The narrative that addresses Wunderkind’s value over other solutions
What is additional revenue narrative
The proposed Google Organic capture campaign for all clients
What is 2-Step v. 1-Step
Reason(s) Wunderkind does not strive to ID 100% of traffic
**DAILY DOUBLE**
GA4 definition of Bounce Rate
What is the inverse of Engagement Rate
Groupings of segmentation that live in website settings
What is behavioral profile
The 3-4 parties to involve when a client brings up incrementality
What is Pod Leader, CP Rep, BD Rep and Performance Strategy Office Hours
Wunderkind’s testing philosophy is based on these two factors
What is Impact and Scale
The name for the information stored in our ID graph
What is Wunderkind IDs
GA4 Life Cycle menu options
What is Acquisition, Engagement, Monetization
The function that when checked keeps a certain deployment from activating during the remainder of that page view
What is repression