Show:
You down with OTT?
ORDERS
PROGRAMMING
EMAIL MARKETING
FINAL JEOPARDY (womp womp)
100
OTT Ad Units
What are :15 & :30 spots?
100
Station Project 1
What is GDW social spend?
100
"Daytime" WUSA 9 programming(in order)
What is GDW, Let's Make a Deal, Price is Right, Noon News, Y&R, Bold and Beautiful, The Talk,Insider/Inside Edition and Dr.Phil?
100
66% of US Consumers made a purchase based on this form of marketing
What is email marketing?
100
Results, Opportunities, Problem and Execution
What is ROPE?
200
This is the way we track tags upfront (name one)
What is IAS and MOAT?
200
Station Project 2
What is GDW revenue?
200
CBS Fall 2016 New Prime time shows (any order)
What is Bull, Pure Genius, Kevin Can Wait, Macgyver, Great Indoors and Man with a Plan?
200
Google Chrome extension mention that allows you to see tags installed
What is ghostery?
200
WUSA9 MMJs who double as weekend anchors (name atleast 1)
Who are Debra Alfarone and Ileana Diaz?
300
End-to-end turnkey advertising platform that aggregates premium, long-form OTT content through various OTT inventory suppliers within local DMA markets.
What is Premion?
300
Dig OTT Premion
What is unit code for OTT?
300
Network airing Final Four and March Madness Championship in 2017.
What is CBS?
300
Complete match of first name, last name, address, city, state, zip code, direct email address
What is confidence score?
300
Inventory that is always priority code 5
What is a rotator?
400
Zipcodes & Counties
What are ways we cannot target OTT?
400
This is when General should be used with a digital order
What is NEVER?
400
Name three (3) anchor's at WUSA 9
Who are Lesli Foster, Bruce Johnson, Jan Jeffcoat, Andrea Roane, Mike Hydeck, Debra Alfarone and Adam Longo?
400
Help, Percent (%) off, reminder
What are words to avoid in the subject line of an email?
400
93% in October
What is Topper's 3 degree guarantee?
500
OTT Platforms (name 3)
What are Roku, Apple TV, Playstation Vue, Chromecast, Smart TV, Xbox one?
500
Spot rate below P4 code
What is P5?
500
Name ten (10) MMJ's at WUSA 9 (Anchors do not count as MMJ's)
Who are Debra Alfarone, Scott Broom, Bruce Leshan, Andrea McCarren, Peggy Fox, Delia Goncalves, Mola Lenghi, Nikki Burdine, Ellison Barber, Larry Miller, Stephanie Ramirez, Garrett Haake, Mikea Turner, Matt Yurus, Ellen Bryan, Pete Muntean, Ileana Diaz, John Henry, Hilary Lane and Evan Koslof?
500
G/O 13.11% vs industry under 10%
What are average open rates for G/O vs the industry average?
500
Monday thru Friday at 7pm
What is Off Script with Bruce Johnson?