Company History
Rebranding
Products & Services
Competition
100

Who is Jean Nidetch?

Jean Nidetch, the founder of Weight Watchers.

100

What does WW stand for?

Wellness and Weight Loss.

100

What is the WW Freestyle program?

A flexible points-based system introduced in 2017.

100

Who are WW’s main traditional competitors?

Nutrisystem, Medifast, Jenny Craig.

200

What year was Weight Watchers founded?

1961.

200

Who was the CEO during the rebrand?

Mindy Grossman.

200

What are ZeroPoint foods?

Foods that do not count against daily points allowance.

200

What digital platforms emerged as new competition?

Noom and MyFitnessPal.

300

What role did Oprah Winfrey play in WW’s success?

Oprah Winfrey bought 10% of WW’s stock and joined the board, boosting the stock price.

300

What was the Impact Manifesto?

A public document outlining WW’s vision to help 10 million people adopt healthy habits by 2020.

300

What is WW Fresh?

A meal kit program launched to promote healthy eating but struggled to gain traction.

300

What meal kit services rival WW Fresh?

HelloFresh, Sun Basket, Blue Apron.