Valuation
This is the acronym that represents the "cost per 1000 impressions"
What is a CPM?
This is the tool used to pull most social content.
What is ListenFirst?
Developing this document is crucial in letting Brandlytics know what we are intending to track and measure.
What is an "asset tracker"?
Accepted answers include: What are...
Target, MSFT, AT&T, Nationwide, Iron Mountain, Kraken, ServiceNow, CoreWeave (and others)
For all of you Brandlytics scheduling needs you should speak with this person.
Who is "Jaime F"?
This metric is used to discount exposures based on quality.
What is the ME Score?
This tool is used mostly to pull digital news and television highlight content.
What is Meltwater?
These are three examples of KPIs that clients expect in a brand exposure deliverable.
What are:
ME value, asset duration, ME score, impressions (gross & discounted)?
These are our two NBA property X-Channel accounts.
What are the Clippers and the Cavaliers?
If you have a question regarding AEG's large scope of tracking work, these two will have the answers.
This metric is used to represent what an advertiser would expect to pay for a 30 second ad on a given linear broadcast.
What is a spot rate?
Television ratings have historically been provided by this partner (part 1) but we may be sourcing them through this new partner soon (part 2).
Who are Nielsen and Zoomph?
This is a consideration when dealing with virtual assets like DEDs.
What are the various broadcasts the asset may show up? (Local & opponent RSN, for example)
These are our two X-Channel MLS accounts.
What are the Galaxy and LAFC?
These are the two folks you're most likely to interface with from Brandlytics.
Exposures in social video content are discounted by two metrics: ME score and this.
What is "% of video with asset"?
This is the name of the platform formerly offered by Meta that provided access to social content & data.
What is CrowdTangle?
What was the name of the template formerly used for valuing social, digital, and highlight exposure data? (This generation has it so easy)
What is "Bhargs"?
These are the two F1 teams tracked on behalf of various brand accounts.
Who are Williams and Aston Martin?
Formerly known as the "X-Channel Queen", this person now leads measurement for one of Wasserman's retainer accounts.
Who is "Emma B"?
This is the expected per-game duration of a jersey patch in the NBA.
What is 450 seconds?
Before Brandlytics, this tool was the primary source of exposure data (such as count of exposure and duration time).
What is an intern with a stopwatch?
This is the ratio of engagements to impressions on any of the "big 4" social platforms.
What is:
FB= 79.4
IG= 15.5
X= 90.3
TikTok= 9.3
This property is tracked out of our Mexico City office.
What is...
Pachuca FC, Leon, Atlas, LMB, and others.
Long before your time, this person was a crucial part of developing the X-Channel capability as we know it today.
Who is "Emily Lofton"?