Startup Basics
Who is an entrepreneur?
This person starts a business.
Who is Owen?
The guy who kept messing up because he didn’t talk to customers.
Who are early adopters?
These people you should talk to first — the ones who really care.
What is value?
This is what customers get from your product — the benefit.
Who is YOU (the entrepreneur)?
This person’s opinion does NOT matter in entrepreneurship.
What is a customer problem?
The first thing entrepreneurs look for… a problem that needs fixing.
Who is Samantha?
The woman who basically saved his life.
What is listen?
You should do this more than you talk during interviews.
What are pain points?
Your customers' complaints and annoyances are called…
Who are the customers?
This is the real boss in any business.
What is an MVP?
This is the simple version of your product you test first
What is business strategy?
Owen learned the hard way that passion is not a…
What are hypotheticals?
Good entrepreneurs ask about real past behavior, not this.
What is a value proposition?
A short sentence explaining why customers should pick you.
What is a hobby?
A business idea with no customers is basically this.
What is a pivot?
When a business changes direction after learning something new.
Who are brides?
The group Owen needed to interview to understand the wedding market.
What is a problem interview?
This type of interview focuses on the customer’s life, not your idea.
What is a job-to-be-done?
The thing customers are “trying to get done.”
What is guessing / assuming?
This word describes when you guess instead of using data.
What is nobody wants the product?
The #1 reason most new businesses fail.
What is building the product?
The lesson of the whole book: Talk to people BEFORE doing this
What is money / sign-ups / preorders?
The best “proof” a customer is interested.
What is product–market fit?
When your product clicks perfectly with customers.
What is action?
The secret every successful entrepreneur knows:
You don’t need a perfect plan… you need this.