Distribution
The buying and selling of goods or services using the internet,
What is e-commerce?
The marketing of two or more products in a single package price
What is bundle pricing?
This revenue model is one of the most direct ways of generating revenue, as it entails customers paying them a one-time price for a service or product
What is a transaction (revenue) model?
Sales revenue minus total costs
What is profit?
The social media platform which is best for visual content
What is Instagram?
A reduction of an original sales price by a certain percentage or dollar amount
What is a price discount?
A business that offers products to the public for final consumption
What is a retailer?
Setting prices a few dollars or cents under an even number
What is odd-even pricing?
Customers pay a recurring payment on a monthly basis (or another specified timeframe) for access to a service or product.
What is a subscription model?
This metric is calculated by multiplying price by the number of units sold
What is Revenue?
The go-to platform if your business if you want to reach out to followers with breaking news, announcements, important messages, and other in the moment information
What is Twitter?
This sales promotion strategy offers of a trial amount of a product for free to encourage eventual purchase
What is a (free) sample?
A short-term physical store, usually open for a timerange from one day to one month
What are pop-up shops/
Charge a high introductory price, and then lowering the price over time
What is Skimming Pricing?
Getting paid to placing promotion for another company on your website or social media page
What is an ad-based revenue model?
What are fixed costs?
Fastest-growing social-media network of all time
What is Tik-Tok?
This strategy stimulates demand by offering certificates (either in print or online) that save buyers money when they purchase specified products
What are coupons?
A retail method where a business doesn't keep the products it sells in stock, but rather has a third party (another company) ship directly to the customer
What is dropshipping?
Charging a price identical or very close to the competition’s pricing
What is status quo pricing?
When a company provides a tool (such as an app or tool suite) to users for free, with limited access or use of features and users must pay for a subscription to access additional features?
What is a freemium revenue model?
Setting price so that all overhead is covered and profit is $0.
What is breakeven?
The 2nd most visited search engine website behind Google
What is YouTube?
This sales promotion strategy provides extra quantity of a product at the usual price
What are bonus packs.
This type of channel refers to when a company sells their product through another retailer who then sells to the final consumer
What is an indirect channel?
Luxury brands use this pricing strategy
What is a premium pricing strategy?
When companies offer a cheaper product with the understanding that you’ll continue to purchase more expensive accessories in the future.
What is a razor blades (revenue) model?
This approach to calculating sales price, refers to adding a standard $ or % amount to the unit cost of a product
What is markup pricing?
The number of times Instagram users interact (likes, mentions, replies) with a post
What are engagements?
This strategy encourages repeat purchases, by rewarding frequent customers
What are loyalty programs?