Brands
Target Markets
Operations
Product
Business General Knowledge
100
Q- This chocolate brand uses purple packaging and a glass-and-a-half logo to differentiate itself.
Extra 100: What do they call the flavour with popping candy in it?
ANS - Cadbury Chocolate
Extra 100: Marvellous Creations
100
Q- This type of market segmentation divides consumers based on lifestyle, personality, values, and interests.
ANS - Psychographic/Lifestyle Segment
100
Q - Name two types of inputs used in the operations process.
1. labour
2. capital
3. raw materials
4. information
100
What are the three levels of a product?
Extra 50: describe two of the levels
Core, Actual, Augmented
Extra 50: answers vary
100
What is the main purpose of a mission statement in a business?
To outline the business’s core purpose, values, and long-term goals, guiding decisions and strategy.
200
Q- After facing backlash over data privacy, this tech company had to rebuild its brand trust with global users.
Extra 50: What company is it under now?
ANS- Facebook
Extra 50: Meta
200
Q - What is the main goal of identifying a target market?
ANS - 1. To tailor products, promotions, and pricing to meet the specific needs of a defined group
2. To increase efficiency and effectiveness.
200
Q - A fast-food chain standardises its burger production to ensure consistency and speed. This is an example of which type of production?
ANS - Mass Production
200
Give two reasons on how packaging is essential in product marketing.
1. protection
2. attraction
3. information
200
Which fast-fashion retailer is facing potential fines from the European Union for allegedly misleading customers with fake discounts and deceptive sustainability claims?
Shein
300
Q- This cosmetics brand owned by a celebrity was praised for its inclusive foundation shade range, which aligned its brand with diversity and authenticity.
Extra 50: Who is it owned by?
ANS -Fenty Beauty
Extra 50: Rihanna
300
Q - Explain how psychographic segmentation could be used by a company that sells fitness equipment.
Extra 50 - Name a brand that does this
ANS - The company could target consumers based on lifestyle (e.g. health-conscious individuals), personality (e.g. goal-oriented), or values (e.g. commitment to wellness).
300
Q - What is random sampling?
Extra 50: Is it QC or QA?
ANS - A technique where a business checks a sample of products rather than the entire batch.
Extra 50: Quality Control
300
What is branding, and how does it add value to a product?
Answer:
Branding is the use of names, symbols, and designs to identify a product. It adds value by creating recognition, trust, and emotional connection, allowing businesses to charge premium prices.
300
What is currently the biggest acai brand in Sydney?
Oakberry
400
Q- This smartphone brand focuses on camera quality and AI features to differentiate in a saturated tech market, especially in Asia.
ANS - Oppo
400
A fast-growing meal delivery company notices that although its service is popular among 25–35-year-olds, there is also a smaller group of 60+ customers using it weekly. Management is debating whether to focus solely on its core audience or split efforts.
List 2 advantages and 2 risks of pursuing a multi-segment targeting strategy in this scenario?
ANS - Advantages: Expands customer base, increases market share, diversifies revenue.
Risks: Higher marketing costs, diluted messaging, operational complexity.
400
Q - Provide 3 reasons on how supply chain management can impact a business’s operations and profitability.
Effective supply chain management ensures timely delivery of inputs, reduces costs, prevents production delays, and can improve customer satisfaction, all boosting profitability.
400
Explain the role of product positioning in influencing consumer perceptions.
ANS -
1. It defines how a product is viewed relative to competitors in terms of quality, price, and features.
2. Effective positioning creates a unique place in the consumer’s mind, guiding their buying decisions.
400
List ONE opportunity and ONE threat on globalisation.
Answer:
Opportunities:
Access to larger markets
Cheaper production or labour costs
Global brand exposure
Threats:
Increased competition from foreign firms
Exposure to economic or political instability overseas
Pressure to adapt to cultural and legal differences
500
Once a dominant photo brand, this company failed to adapt its brand to the digital age and became a classic case study in brand decline.
Kodak
500
Q- A startup offering AI-powered tutoring services wants to enter the education market.
What type of segmentation would help them identify which students are most likely to adopt their product, and why?
ANS - Behavioural segmentation
It reveals patterns like tech usage, study habits, or openness to digital learning, which are better indicators than just age or location.
500
Q - Explain the concept of total quality management (TQM) and discuss how it differs from traditional quality control methods.
ANS - TQM is a holistic approach focusing on continuous improvement in all areas of a business, involving all employees in quality processes, not just inspecting final products as in traditional quality control.
500
Explain how the product life cycle can influence marketing decisions at different stages.
Introduction: Heavy promotion and education
Growth: Focus on brand differentiation
Maturity: Defend market share, pricing becomes competitive
Decline: Reduce marketing, consider discontinuation or innovation
500
Which Australian telecommunications company has unveiled the "Connected Future 30" strategy, emphasizing its network as the foundation for future growth, and what are the key components of this strategy?
Telstra has announced the "Connected Future 30" strategy, focusing on leveraging its core network infrastructure to drive future growth. Key components include:
Maintaining a $3.2 billion annual investment to enhance core network capabilities
Supporting ultra-high-speed infrastructure, including new 5G hardware and interstate digital highways.