Demanding Consumers
Traditional Food Drivers
Ethic and Cultural Drivers
Definitions
Other
100

Consumers are now smart buggers, knowing more than ever before! This influences food products.

What are knowledgeable consumers?

100

These types of products are pre-prepared in some way and they are widely available in supermarkets. Can be measured in different ways, including time spent on preparing food, accessing food, consuming food, etc.

What is convenience?

100

These products need stable prices, decent working conditions for all workers. Australians are more likely to support someone in need over a product that does not have a charitable aspect.

What is fair trading?

100

Way of producing large amounts of crops or animal products by using chemicals and/or contemporary technology.

What is intensively farmed foods?

100

There is an abundance of this protein source, examples include kangaroo, crocodile. 

What is bush food?

200

Consumers want to know where their food is grown and produced. They want more of these products.

What are natural and organic?

200

55% of consumers don't care whether the groceries they buy are private labelled or premium brands. Money is important, particularly saving it. They want value for the money they spend.

What is budget?

200

Consumers take a moral and ethical stance on using genes to produce products.

What are genetically modified foods?

200

Addition of nutrients that are not naturally present in the food or the addition of amounts greater than those naturally present.

What is fortification?

200

Pregnant women need it this and are fortified in bread in Australia.

What is folic acid?

300

Fresh refrigerated lasagne, frozen meals, and that cooked chook in the deli are some examples of this. 

What are read-to-eat foods?

300

Quantity, quality and price are all factors that a consumer will consider when purchasing food items, and therefore drivers of consumer purchasing decisions.

What is perceived quality?

300
Consumers want information and reassurance that no animals are harmed and they are treated well. Eg free-range eggs.

What is animal welfare?

300

Beneficial bacteria can be introduced to food items such as yoghurt.

What are probiotics?

300

Has twice the protein content of rice or barley.

What is quinoa?

400

This growing in numbers group of consumers have a greater risk of foodborne illness.

What are the ageing population?

400

Moral principles that govern an individual's behaviour and can influence purchasing decisions.

What are ethics and culture?

400

Buying "ugly" fresh food at supermarkets is one example to reduce thsi.

What is food waste?

400
Use of insects as a food course.

What is entomophagy?

400

What is road kill?

500

Made by Cow uses this process, it's not pasteurisation. 

What is HPP? High Pressure Processing

500

Direct impact on purchasing decisions made by consumers.

What are traditional consumer food drivers?

500

It is law in Australia to what country the food comes from that consumers are buying.

What is country of origin?

500

Meat grown in a cell culture instead of inside an animal.

What is synthetic meat?

500
Production, processing, distribution, consumption, research and development

What at the sectors of the food system?

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