Movie Posters
This element of a movie poster tells the audience when the movie will be released.
What is the release date?
This section of a review summarises the movie’s story without giving away the ending.
What is the plot summary?
This feature, often at the bottom of a print ad, tells the audience where or how they can get the product.
What is the call-to-action?
The term for the specific group of people a text is created for.
What is the target audience?
The primary purpose of a print ad is to do this.
What is to persuade or sell a product?
The name of this person, often listed on a movie poster, attracts fans based on their previous work.
Who is the director or lead actor?
The purpose of a movie review is often to help the audience decide this.
What is whether to watch the movie?
The target audience for a print ad for a luxury car is likely to include people of this age and income level.
What is middle-aged or older with high income?
A movie poster for a horror film is likely to target people who enjoy this.
What is suspense or fear?
The purpose of a movie poster is to do this.
What is to explain that a movie is being released?
This part of the poster provides a short, catchy phrase that hints at the movie’s themes or mood.
What is the tagline?
When a reviewer mentions the director’s or actors’ previous work, they are appealing to this part of the audience's knowledge.
What is prior experience or familiarity with their work?
Bright colours and exciting fonts in an ad are used to capture this group’s attention.
What are children or teens?
Advertisements that use bright colours and cartoons often target this age group.
What is children or young viewers?
The purpose of a positive movie review is often to do this.
What is to express an opinion about a film?
Bright colours and bold fonts on a movie poster are often used to appeal to this type of audience.
What is a younger audience or children?
This tone is likely used in a negative review of a poorly made film.
What is critical or disapproving?
The use of a famous person in an ad is an example of this persuasive technique.
What is celebrity endorsement?
A movie review in a local paper is likely aimed at this group of people.
What is the general public or local community?
A print ad that uses emotional appeals often tries to make the audience feel this.
What is happiness, excitement, or urgency?
The placement of this name or logo on a movie poster tells the audience which studio produced the film.
What is the production company or studio logo?
A positive review often highlights this about the movie to engage the audience.
What are its strengths (e.g., story, acting, visual effects)?
A print ad that uses statistics or facts is trying to appeal to this aspect of the audience.
What is logic or reason?
A print ad with sophisticated language and images of wealth is aimed at this kind of audience.
What is an affluent or professional audience?
The purpose of a detailed review discussing a film's flaws is to help the audience make this decision.
What is avoid watching the movie?