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Write it right
Color Me
Design
Mechanics
Inside/Out
100
Every spread should contain a story.
What is copy?
100
White space in the fold between two pages where the pages are bound together.
What is the gutter?
100
Elements such as rule lines, screens, typography, color and white space.
What are graphics?
100
The unit of measure used in graphic design. It is 1/6 of an inch.
What is a pica?
100
A complete alphabetical listing of all students, teachers, advertisers, topics and events covered in the yearbook.
What is the index?
200
I wrote this copy.
What is a byline?
200
Printing in at least one additional color besides black.
What is spot color?
200
The structure used to create visual organization of elements on the spread.
What are columns or grids?
200
The white space around the outside of the spread. At least one element on page should touch this.
What is the external margin?
200
Heavier sheets of paper which hold the pages of the yearbook to the cover.
What are the endsheets?
300
This is the information that accompanies a picture.
What is a caption?
300
Printing in cyan, magenta, yellow and black - colors combine to create a full color picture.
What is four color?
300
The largest element on the spread - usually two to two and half times larger than other elements. Often crosses the gutter.
What is the dominant photo?
300
A invisible horizontal line used to unify the spread and create linkage between pages.
What is the eyeline?
300
A page-by-page listing of the yearbook's contents. Staffs use this to stay organized and plan deadlines.
What is the ladder?
400
Identifies the photographer.
What is a photo credit?
400
The planned blank areas on a spread where text and illustrations are not printed.
What is white space?
400
The seven elements placed on the spread to make a complete page.
What are copy, headline, captions, pictures, graphics, white space, folios?
400
Two pages side by side.
What is a spread?
400
The area of the yearbook connecting the front and back covers. It contains the name of the school, name of the book, city, state, volume and year.
What is the spine?
500
May be made up of Q&As, interviews, quotes, quizzes or many other types of easy to read secondary coverage.
What is alternative copy?
500
Printing that extends to the edge of a page after trimming.
What is a bleed?
500
The theme is a verbal and/or visual element or idea that you will find throughout the book, but especially in these six places.
What are the cover, endsheets, title page, opening, closing, dividers?
500
a 16-page group of layouts, grouped to be printed on the same sheet.
What is a signature?
500
A list of the technical printing information about the yearbook, including price, number of copies, colors, fonts, photography and printing companies.
What is the colophon?