Layout and
Design
Design
The term for the imaginary line that runs vertically through the center of a spread.
What is the gutter?
The rule that suggests placing your subject off-center for a more visually appealing photo.
What is the Rule of Thirds?
The short description that accompanies a photo.
What is the caption?
The final version of the yearbook that is ready for printing.
What is a proof?
A set of standards used to create consistency in your yearbook.
What is a style guide?
The space between elements on a spread called.
What is whitespace?
The area of the photo that is in focus called this.
What is depth of field?
The main written text or the content of an article in the yearbook is called _______________.
What is the copy?
This is a color model traditionally used in digital publishing.
What is RGB?
Idea or concept that’s used to tie together the various sections and stories found throughout the yearbook.
What is the theme?
This is when a photo or design element runs off the edge of the page. The standard size for this is 1/8 inch.
What is bleed?
This type of shot captures a wide view of a scene or group.
What is a wide shot?
This is a short, catchy phrase with a large font size used to introduce a section or theme.
What is the headline?
The higher this is of an image, the clearer and more detailed that image will print.
What is DPI (dots per inch)?
This chart represents the pages in a yearbook.
What is the ladder?
The planned grouping of pages covering a specific topic or event. Also, known as two pages that face each other in the yearbook.
What is a spread?
Photos captured without posing your subject.
What is a candid shot?
This is a phrase or quote pulled from a story and used as a graphic element. It highlights a key topic or point in a story and is usually placed in larger, more distinctive type.
What is a pull quote?
The cover of the yearbook is called_________.
What is the cover?
This is a predesigned layout that helps maintain visual consistency through the yearbook.
What is a template?
This is on a page and it immediately attracts a reader’s attention.
What is a dominant element?
The process of enhancing photos by adjusting brightness, contrast, and other elements.
What is photo editing?
This is a design treatment used to introduce copy. It is distinguishable by a large letter that appears at the beginning of a text block and has the depth of two or more lines of regular text.
What is drop cap?
The process of attaching the pages of the yearbook together.
What is binding?
This falls at the end of a paragraph all be itself and it is unwanted.
What is an orphan?