Finances
costs incurred in the ordinary course of business
What is an expense?
Tells the story of the year
Unifies the yearbook
Shows personality
Weds verbal & visual elements
Speaks to audience
Indicates uniqueness of year
What is theme?
have that little detail at the end of the letter strokes. They are traditional and can be found as text in books and copy in newspapers.
What is serif font?
The consistent, repeated use of elements (fonts, colors, shapes) to create consistency, unity, and brand recognition.
What is repetition?
A good _______ is short and clear.
What is subject line?
the total amount of money brought in by a company's operations, measured over a set amount of time
What is revenue?
is the sum of all expressions by which an entity intends to be recognized.
What is brand?
Is the space between lines of text.
What is line spacing/leading?
The distribution of visual weight, whether symmetrical, asymmetrical, or radial, creating stability in a layout.
What is balance?
will help people to respond quicker and complete what you are asking for.
What is a call to action?
the money you have left after paying for business expenses.
What is profit?
is that expression and can include photography, color, music, smell, words, and more.
What is branding?
The most important element. They are the main point of what you are trying to say. The hook.
What is a headline?
The path the viewer's eye travels through a design, often directed by lines, shapes, and colors to create a narrative arc.
What is movement?
Leaving ______ out of an email can cause your message to be perceived as abrupt, demanding, or rude, especially in a professional context or with someone you don't know well. It can set a negative tone for the rest of the communication and may harm your credibility.
What is a greeting?
When the money is less than your expenses
What is loss?
is the personality or style of a brand’s expression.
What is brand voice?
less important, but more so than body copy (and not always needed)
What is a subhead?
The relative size and scale of elements in a composition, establishing which elements are most dominant.
What is hierarchy?
is a clear, concise, and purposeful message that respects the recipient's time. To be effective, ______ must have a strong subject line, a focused body, and a professional tone appropriate for the audience.
what is a good email?
Net profit or loss
What is income?
is a core concept, message, or statement used to communicate a unique selling proposition (why we care) memorably and with maximum impact.
What is the big idea?
Paragraphs of type is referred to as __________. It’s my opportunity to tell you more about what I think you need to know.
What is body copy?
The technique of making a specific element stand out to create a focal point and convey the main message, often through size, color, or placement.
What is proportion?
It is important to __________ in order to deliver necessary information clearly and ensure that the email is easy to read (without unnessary details).
What is being concise?