A central idea or concept that sets the tone for telling the story of the year. Repeated throughout the yearbook.
What is a Theme.
Feature key words pulled straight from the theme statement
What is a direct spin off?
This section features interesting activities in classes, field trips, projects, labs
What is Academics
Introduces the story of the year and explains the yearbook's concept
What is opening section
A good theme should be both ____________ and __________.
What is visual and verbal.
Rely on the concept introduced by the theme rather than on the words
What is conceptual spin off
This section features stories about events, lifestyles, fashion, out of school activities
What is student life
Finishes the story of the year and brings the yearbook to closure
What is Closing Section
A good theme is these three things (think RRR)
What is repeatable, relevant, and recognizable.
The heavy paper between the cover and the first and last pages that help hold the pages to the cover
What is the endsheets
Key words, phrases, or ideas that support the main theme or catch phrase through word choice or concept and are used for each section of the book.
What are Spin Offs
This section features student and staff portraits in panels with feature stories
What is the people section
A theme-related content element such as a photo strip, a folio presentation, a listing or quote box that runs consistently throughout the entire yearbook. A whole-book link not only serves as a unifying element, but greatly expands coverage.
What is a whole-book link
Other than the cover, the first place your theme should be introduced.
The title page
If the theme is We Are All in This Together, this spin off is what: We Are All Finding Our Happy
What is a direct spin off
This section features clubs, music groups, publications, honor societies
What is Organizations
The main areas where the theme concept is visually and verbally shown to the readers: cover, endsheets, title page, opening section, dividers, closing page, and parting page
What is theme package