The area of the yearbook connecting the front and back covers.
Spine
Printer's unit of measurement; one pica equals 1/6 of an inch or 12 points.
Pica
Blank area where no elements are placed.
White Space
The style and appearance of printed matter.
Typography
A few sentences that identify the who, what, where, when, why and how of a picture.
Caption
The heavier sheets of paper which hold the pages of the yearbook to the cover.
Endsheets
A 16 page grouping made up of two 8-page flats.
Signature
A horizontal break on the spread that is usually one pica, but is never found in the middle of the layout.
Eyeline
A collection of symbols, letters, and numbers that are grouped into families; specific weight, style, and width is applied
The text of a main story.
Body Copy
The first page of the yearbook that gives identifying information for the school, including full name, address, telephone number, website, name of the book and year.
Title Page
A verbal statement and a visual look which tie all parts of the yearbook together.
Theme
The photo that is 2 to 2.5 times larger than other photos on the spread.
Dominant Photo
A category of type is best for large amounts of text and overall readability.
Oldystyle
A secondary title/headline used to divide copy or a small headline or deck that appears below the main headline.
Subheadline
The area between two facing pages (a spread) when the book is opened. It is important to keep important design out of this area as it will cut off parts of pictures and copy.
Gutter
When any image or element touches the edge of the page extending beyond the trim edge.
Bleed
All the elements look like they belong together. This helps determine how many elements you use and how you use them.
Unity
The "feet" at the bottom of some typefaces.
Serif
A line giving credit to the writer, photographer, page designer.
The part of the book that contains publication information such as paper stock, ink color, typefaces (fonts), book price, staff members, and acknowledgements. Consider this the “how it was made” section of the yearbook and is usually found at the end.
Colophon
The page number and the topic of a spread placed as a unit, usually found at the bottom left and bottom right of the spread.
Folio
Pages already set up in a design program, to be modified by a designer
Template
A category of type used for formality, high drama, and attention.
Script
Word or short phrase placed before the caption text, usually bolded, to grab the readers' attention.
Slug