empty space/negative space between other elements on the page
White Space
an extended secondary headline that reinforces the main headline with more info
Subheadline
When the pages are due to the plant in order for them to print the book in time?
Deadline
"title pages" for each section of the book. Theme elements should be visible here as well.
Dividers
The part of the spread that contains the page number, topic, and accompanying graphics
Folio
A few sentences identifying 5 W's & H
Caption
bendable part of the yearbook that protects the binding
Spine
The number of times and types of people that are featured. We strive for each person 3 times.
Coverage
the verbal & visual idea that ties the year's book together
Theme
When supplemental color in graphics and/or texts mirrors what is found in the primary/dominant image on the spread
Pulled Color
Individual photos of students in a yearbook
Portrait
The visual plan for where elements will go on a page.
Layout
The pages that usually don't look like any other spread, but provides opportunities to cover students who may not be as involved as others.
Showstoppers
the area where the two pages of a spread meet & content can get lost
Gutter
To make changes or corrections to a spread. This will happen multiple times prior to submitting.
Editing
Most commonly references the main story or dominant text, but also refers to all text on a spread.
Copy