What is the definition of YED?
It’s the responsiveness of a change in demand to a change in income
What is the difference between PED and YED?
PED measures how responsive demand is to a change in price, while YED measures how responsive demand is to a change in income
How does knowing YED help a business with product planning?
Are luxury goods income elastic or inelastic?
Luxury goods are income elastic
Give 3 factors that affects YED
degree of luxury
necessities
price of products relative to income
Weekly incomes increase from £500 to £525. The demand for bread increases from 1000 loaves a week to 1050 loaves a week at a local shop. Calculate the YED.
YED = 1
What is the formula to calculate YED?
percentage change in quantity demanded divided by percentage change in income.
Sleep Tight provides luxury hotel rooms in city centers. They found that the demand for their rooms increased by 10% when average incomes rose by 5%. Calculate the YED.
YED = 2
Draw the demand curve to show how a rise in income affects the demand for inferior goods.
Demand curve shifts to the left
What is an inferior good? Provide an example.
Goods that are low in demand when income is higher - public transport, canned food, etc
Incomes rise by 3% in the UK. The demand for holidays abroad increase by 5%. Calculate the YED. Give your answer in 2 decimal points.
YED = 1.67
Draw the demand curve to show how a rise in income affects the demand for normal goods.
Demand curve shifts to the right.
What is the difference between a necessity and a luxury good? Give an example of each.
Necessities - basic goods customer require for survival - staple goods such as rice, bread, etc
Luxuries - goods that are high in demand when income is high - more expensive goods - branded goods, cars, etc
Sandy Beaches is the Marketing Director for a luxury travel company. Sandy has noticed that the number of luxury holidays sold has increased from 450 to 522 following an 8% increase in customers’ income. Calculate the YED.
YED = 2
An individual’s income falls from £450 per week to £405 per week. As a result, their demand for take away meals falls from £50 per week to £30 per week. Calculate the income elasticity of demand for take away meals.
YED = 4