Pipeline/SFDC
The amount of accounts that should be in your TTP
120-140
Moves a business to the top of the search results on Yelp
Yelp Ads
The founder of Yelp
Jeremy Stoppelman
"My competitors don't use Yelp"
LS2 and Competitor page
The year the Titanic sank
1912
The stages of your Pipeline
Unvetted, TTP, Pitched: Farming, Pitched: Commit, Inactive Pursuit, Closed Won
Previous model where businesses paid when Ad was shown
Impressions
The year Yelp was founded
2004
"Yelp users don't spend"
Survey Monkey
The second wife of Henry VIII
Anne Boleyn
How often you should call an account
Every other day
Allows the Ad to only be shown for certain searches within that category
Keywords
The year Yelp partnered with Grubhub
2020
"Yelp users are all young kids"
Fast Facts
The 33rd President of the United States
Harry Truman
Rep Assisted Self Serve
Functions similar to an Instagram story
Yelp Connect
The year Yelp launched the mobile app
2009
"Yelp doesn't work for my industry"
Success story/Competitor page
Number of days in an Ancient Roman week
8
Average stage duration before kicking out an account
14 days
How long the term commitment is for Yelp Ads
There is none
The year Yelp went public
2012
"No one uses Yelp to find my industry"
Total search numbers in the BOA
Best-selling novel of all time
Don Quixote