Distribution Basics
The buying and selling of goods or services using the internet,
What is e-commerce?
The marketing of two or more products in a single package price
What is bundle pricing?
The metric that measures the total number of times a website pages was viewed
What are pageviews?
Sales revenue minus total costs
What is profit?
The social media platform which is best for visual content
What is Instagram?
Sending promotional information using text messages
What is SMS Marketing?
Setting prices a few dollars or cents under an even number
What is odd-even pricing?
This metric is calculated by multiplying price by the number of units sold
What is Revenue?
The number of times Instagram users interact (likes, mentions, replies) with a post
What are engagements?
Mailchimp, Constant Contact, and Hubspot are all tools for this type of marketing
What is email marketing?
Charge a high introductory price, and then lowering the price over time
What is Skimming Pricing?
A metric that measures the number of times a tweet shows up in people’s feeds.
What are impressions?
What are fixed costs?
The go-to platform if your business if you want to reach out to followers with breaking news, announcements, important messages, and other in the moment information
What is Twitter?
The percentage of website (online store) visitors who purchased something in a given period of time
What is conversion rate?
Charging a price identical or very close to the competition’s pricing
What is status quo pricing?
This email campaign metric indicates a good subject line
What is open rate?
Setting price so that all overhead is covered and profit is $0.
What is breakeven?
The 2nd most visited search engine website behind Google
What is YouTube?
A button or link in an email which directs the reader to engage in an action such as "donate" or "buy now"
What is a call to action?
Luxury brands use this pricing strategy
What is a premium pricing strategy?
The ratio of the number of abandoned shopping carts to the number of initiated transactions
What is shopping cart abandonment rate?
This approach to calculating sales price, refers to adding a standard $ or % amount to the unit cost of a product
What is markup pricing?
Fastest-growing social-media network of all time
What is Tik-Tok?