Script Questions
Pay Per Click
SEO
Yodle History
Academy Awards
100
With 200 and 245 locations on board with Yodle, they are the largest North American companies in their respective industries.
What is Two Men and a Truck and Merry Maids
100
This is a common question asked by a Google Adwords user and has the acronym "CPC"?
What is Cost Per Click
100
SEO only clients of Yodle will be placed in this many Search Engine, Directories, and distribution outlets?
What is 40
100
This original founder of Yodle developed the business idea while working at his father's car dealership?
Who is Nathaniel Stevens
100
This person hosted the Academy Awards a total of 18 times making him the person with the most hosted Oscar awards?
Who is Bob Hope?
200
40% of all traffic is produced in this section of the Search Engine Results Page
What is the Sponsored Section
200
Blocking a users IP Address and refunding the client is the result taken by Yodle when this occurs?
What is click fraud
200
This % of Yodle clients show up on the front of pages of the major search engines within 60 days.
What is 95%
200
Court Cunningham was previously CEO of this company before coming on board as Yodle's CEO in 2007
What is Double Click
200
Name 3 of the 9 films nominated for Best Picture in 2014?
What is American Hustle Captain Phillips Dallas Buyers Club Gravity Her Nebraska Philomena 12 Years a Slave The Wolf of Wall Street
300
This company was voted the #1 most valuable start-up in the world by the Digital 100 in 2011?
What is Facebook
300
This is the minimum budget allowed by Yodle for "Ads" only customers?
What is $450/month
300
Meta Tags, Title Tags, and Alt Tags are all pieces Yodle uses for this type of optimization?
What is On-page optimization
300
Co-founders Ben Rubinstein and John Berkowitz teamed up with childhood friend Nathaniel Stevens at this Business School prior to starting Yodle?
What is Wharton School of Business (University of Pennsylvania)
300
This 2005 Best Picture winner was written and directed by Paul Haggis (formerly of the church of Scientology)
What is Crash
400
This marketing consultant co-authored the "Online Marketing for Dummies" book with Court Cunningham in 2009?
Who is Stephanie Brown
400
Known as PSG, these are specific services within segments that must be included in all Yodle PPC campaigns.
What is Principle Service Group
400
In July 2009, Bing acquired this current distribution outlet to make it the 2nd most visited search engine in the world?
What is Yahoo
400
In 2011 Yodle acquired this Austin based company to help provide low-cost SEO for it's customer based
What is Profit Fuel
400
Name one of the 3 films that is tied for most ever Academy Awards with 11 total Oscars?
What is Ben Hur, Titanic, and/or The Lord of the Rings: Return of the King
500
These 3 National media outlets have recognized Yodle and are found at the bottom of the Credibility screen?
What is Bloomberg, ABC News, and The New York Times
500
Google's former Chief Economist and current consultant says on YouTube says that it takes a minimum of 90 days to fully optimize a pay per click account
Who is Hal Varian
500
Developed by Google founder, Larry Page, this algorithm used by Google Search to rank websites in their search engine results
What is Page Rank
500
With 5 offices located across the country, Yodle used to operate out of these 2 cities until 2011
What is Boston and Philadelphia
500
Commonly referred to as the Oscars, this is the full name for the Academy
What is Academy of Motion Picture Arts and Sciences