IPO
What's the full name of IPO
Introductions, Promotions, Offers
How does customer upload their inventory file to Findchips and OEMstrade?
Upload from FTP!
Where are the placements for the AE banners on Facebook?
news feed and right column placement
Can we geo-target for eNewsletter leaderboard?
What's the full name for DIR?
Design Insight Record
Which IPO websites can be viewed by Chinese engineers?
IPO ads are displayed on 70+ SFM network urls, all of these websites are open to global audience, it depends on where those Chinese engineers visit.
How many placements does BNL have?
3 in total
2 and a half.
What do we need to do internally before selling AE?
Check inventory
What's the Spec for Hackaday banner?
728X90 and 300X250
How much per Design insight record sold for?
$50
What does IPO-ROW refer to?
IPO-REST OF WORLD, when customer want to target few regions in the same campaign we can quote with this price, e.g Korea, Japan, TW, India.
How many price breaks can we put on BNL?
no more than 3
Can we run AE-FB in news feed only but not right column placement only?
No, but we can run right column only if customer doesn't give use advertiser-level access to their Facebook page
Is GIF accepted for Tindie banner?
YES!
Who's our target client for DIR? MFR or Disti?
Both manufacturer and distributor are welcome!
List 3 best practices for IPO banner.
>Product Specific (Use model #s, name of product)
>Keep the Product Description to a max of 2 bullets with only the most pertinent technical specs
>Keep the messaging brief and concise
>Use strong CTA’s such as Download Datasheet, etc.
What are the required fields need customer to fulfill in BNL inventory file?
Manufacturer name, part number, description, url, price break
AE-FB and AE-OW, which is more expensive?
AE-OW, althrough AE-FB has better performance.
How many times eNewsletter sent per month
Twice
What's the positive effect for customer who implement ECAD Icon on their website?
A customer wants to target BUYER in India and China, what products would you recommend?
Findchips banner, AE-Open Web
List 2 differences between BNL and Findchips organic Inventory listing?
BNL display on Findchips and OEMstrade.
Pricing.
BNL list on the top placement.
High conversation rate over organic inventory listing
Served across the open web to users who have visited the Supplyframe purchasing sites, Findchips and OEMsTrade.
Where does the main traffic come from for Hackaday banner?
US
What does part injection mean to distributors?
Part Injection enables Distributor part number and stock...purchasing information to be displayed to whom download the ECAD. Engineers can add your own parts in their BOM directly.