Hide and Seek
Even with social media profiles, it is beneficial to have one of these to be found online and point your social media profiles to.
What is a website?
Even if your sales process is based around more door to door style strategies having this will increase your credibility and make sales easier.
What is my business website?
If a web developer refuses to give you access to this, run and don't look back!
What is your website?
Automation can help your business do this, even when you're not working to close more sales.
What is lead capture and follow up?
This is the bare minimum reason you need a care plan.
What is to keep your site updated and secure?
Having this will allow you to show up in Google Maps.
What is your Google Business Profile?
This is the number one reason most people visit your business website.
What is to learn more about you, your products and your services?
Although these systems can be helpful in building smaller sites, they have many restrictions on what you can do, how you can scale and they don't let you leave with your website.
What are website builders (wix, squarespace, etc)?
This type of tool can help you reduce common bottlenecks in a service-based businesses.
What is scheduling software?
Without regular updates, your website becomes vulnerable to this.
What is hacking or malware?
These types of SEO strategies will help you in the short term but can really hurt your Google rankings long term.
What are Black Hat SEO strategies?
Having clear calls to action throughout your website will help increase this.
What are leads and conversions?
Lots of pop-ups, tons of animations, ads galore will all contribute to this.
What is poor user experience?
Having this in your business can drastically increase lead conversion and keep prospects from going to the competition.
What is an autoresponder?
This type of backup strategy should be part of every care plan.
What are regular off server backups?
This is a key way Google tells how useful and relevant your website is and is something you can actively work on month to month. It may involve some outreach.
What is my Backlink profile?
This term describes how well your website adapts to different screen sizes.
What is a responsive design?
Having access to this piece of business branding is crucial in scaling and managing your business online and if a developer refuses to support you with it, give you access to it, or transfer it to you (if you don't already have it) is a reason to get out of there.
What is your domain?
This software can connect your CRM, Website, email, sometimes phone and more into one smooth system.
What is a marketing automation platform or advanced CRM?
Your care plan should include this regular check to ensure your site is functioning properly.
What is uptime monitoring?
There are two types of authority that Google cares about. Page authority and _____ authority.
What is Domain Authority?
This aspect of web design is often overlooked but can drastically improve accessibility, SEO and mobile usage.
What is website speed optimization or page speed?
A developer who can't explain this critical site security feature that is now a must, might not know what they are doing.
What is an SSL (secure socket layer)?
These are two key pieces of any automation. That it when to run and what to do.
This service included in most care plans is what runs your website.
What is hosting?