Terminology
Small Businesses
Logo
100

The money you make after paying for all the stuff you need to run your business (your expenses)

What is ‘profit’?

100

This popular theater on Main Street has historic status.

What is the Strand Theater?

100

This iconic Logo is a red, white, and blue circle.

What is the Pepsi logo?

200

an article or substance that is manufactured or refined for sale.

What is a product?

200

Ask anyone in Kendallville and they can tell you about this popular pizza restaurant. 

What is Jim's Pizza?

200

This famous logo actually has a name. "The Siren's Eye"

What is the Starbucks logo?

300
 a brief (think 30 seconds!) way of introducing yourself, getting across a key point or two, and making a connection with someone. It gets its name because it takes roughly the amount of time you'd spend riding an elevator with someone.


What is an elevator pitch?

300

This newer addition to main street is only open for the breakfast and lunch crowd. 

What is Jen's Bistro

300

This Logo is Red and Yellow and looks like something you may pull out of the ocean.

What is the Shell Gas Station logo.

400

An organization that is organized for purposes other than generating profit and in which no part of the  income is distributed to its members, directors, or officers. The Crew is an example of this.

What is a 'Nonprofit'? 

400

This business is fitness based and the owners are known for bing entrepreneurs in the area. 

What is Hayden's ATA 

400

This company has a red dot and a yellow dot intersecting in the middle. 

What is 'Mastercard'?

500

One who organizes, owns, manages, and assumes the risks of a business.

What is ‘entrepreneurship’?

500

This is a tricky one because it hasn't even opened yet. But this new restaurant has been renovating this former antique shop.

What is the Laughing Cat? 

500

This perfume logo has two "C's" back to back.

What is 'Chanel'?