Ad Types
This video platform sees over a billion hours of content watched every day, much of it on mobile devices.
What is YouTube?
About a year and a half after launching, YouTube was acquired by this company for $1.65 billion.
What is Google?
These three countries lead the world in YouTube users, with India ranked first, followed by the United States and Brazil.
What are India, the United States, and Brazil?
This short-form YouTube feature is similar to TikTok and lets creators post videos under 60 seconds.
What are YouTube Shorts?
Top-ranking YouTube videos average nearly 15 minutes because this factor strongly affects rankings through engagement.
What is watch time?
These YouTube ads appear on the bottom 20% of a video while allowing viewers to continue watching the content.
What are Overlay Ads?
This video, uploaded on April 23, 2005, became the first video ever posted on YouTube.
What is “Me at the Zoo”?
The largest percentage of both male and female YouTube users falls within this age range.
What is 24 to 44 years old?
This YouTuber-turned-rapper and content creator became famous for the “Hi, I’m [Name]” intro and challenges like “I Bought Everything in the Store.”
Who is MrBeast?
Although no longer YouTube’s primary ranking factor, this metric still helps create secondary signals like comments and longer viewing sessions.
What are video views?
This type of YouTube ad allows viewers to skip the ad after about five seconds.
What are Skippable Ads?
This YouTube co-founder uploaded the platform’s first-ever video.
Who is Jawed Karim?
About 73% of U.S. adults in this income group use YouTube.
What are U.S. adults earning less than $30,000 annually?
These reaction-style videos show creators trying viral TikToks, snacks, or trends for the first time, usually with funny commentary.
What are Try Not to Laugh / Try Not to React videos?
Likes, comments, and shares are used by YouTube to measure this key indicator of audience engagement.
What is user interaction?
These short YouTube ads, usually six seconds long, must be watched fully before the video plays.
What are Bumper Ads?
YouTube was founded in February 2005 by these three former PayPal employees.
Who are Chad Hurley, Steve Chen, and Jawed Karim?
This income group has the higher YouTube usage rate, with 89% of U.S. adults using the platform.
What are U.S. adults earning over $100,000 annually?
This YouTube trend has creators following extreme life hacks, DIYs, or “do it yourself” experiments for comedic effect.
What are Challenge / DIY videos?
This channel statistic does not guarantee higher rankings, as YouTube often ranks videos from smaller channels.
What is total subscriber count?
These ads show featured products related to a video and can be accessed by clicking an icon in the top-right corner of the screen.
What are Sponsored Cards?
Today, YouTube ranks as the world’s second most visited website, with over 1 billion hours of video watched daily and more than 100 million of these users.
What are YouTube Premium subscribers?
YouTube’s audience is fairly evenly split, with about 45.7% female and this percentage male.
What is 54.3%?
This couple are the main creators behind The ACE Family channel.
Who are Austin McBroom and Catherine Paiz?
Identifying keywords, publishing high-retention videos, optimizing content, and promoting videos are all steps in this strategy.
What is how to rank your YouTube video?