History
what percent of Families with an income $60,000-$70,000 use youtube
80% of people
Best time to post on Fridays?
5pm (EST)
Youtube
Example of Ad's - Company
Red Bull
How much money did Google spend on YouTube
1.6 Billion
What country uses Youtube the most?
India
What are good factors of engagement
Likes, Comments, and Subscribers
should ad's be Long or Short if it's played before a video
Short
Ads that are displayed over the recommended videos, and have no effect on the video.
Display Ad's
When did google buy YouTube?
Oct 9th, 2006
What Gender Uses YouTube the Most
Male
What video is best used to get word of your company out there and in the minds of people.
Short form content, like Youtube shorts
What percent of people leave before 10 seconds?
20%
Ads that are displayed over the video and cover 20% of the screen and can be removed
Overlay Ad's
What company did the previous owners work for?
PayPal
What is the percent of people who live in urban area watch YouTube
73% of people
What is the Average Length of a YouTube Video
14 minutes and 50 seconds/ 15 minutes
What are some examples for CTA (Call to Action)
Comments, sharing, or maybe even visiting a site
Ads that are displayed before the video and can be skipped
Skippable Ad's
What was the title of the first YouTube Video
Me at the zoo
What is the biggest target age range for YouTube?
25-34
The ideal time to be posting on YouTube?
Between 2-4 pm (EST)
Whats the method company's use to keep people attached to the video?
Keep dropping hints on what is coming up
Ads that are displayed before the video and can’t be skipped
Non-Skippable Ad's