Steps
Place this FIRST, or center of visual interest (CVI) which will anchor your design
What is the "Dominant Element?"
Using these can promote consistency in type sizes and graphics use. The drawback is, they're not as creative or unique.
What are "templates?"
The area in the center of the spread, where the yearbook is bound with thread and glue; also the middle of two pages of a spread where the paper
Establish boundaries for the content; they provide a border of white space along all the edges of the spread.
What are "margins?"
Caption starter technique- like a mini headline for captions
What is an "overline?"
Place an this below or above your Dominant Element, across the spread. No other elements should cross this imaginary line.
What is the "eyeline?"
The feeling of completeness, when all the different parts of the page work together. Using columns, grid-structure, and planned white space all contribute to this sense of harmony.
What is "unity?"
Vertical divisions used as guides for placing content elements. Provide alignment and organization and divide the page vertically. A good two--page spread should have six of these.
What ate "columns?"
An imaginary horizontal line of one-pica spacing used as a unifying device. Runs across the two facing pages, visually linking the spread.
What is the "eye-line?"
There are 12 "points" in each ONE of these. There are six of these in an inch. Used to measure the dimensions of photos, graphics and column widths.
What is a "Pica?"
Third, place the main _________ and the __________ (if there is one) strategically so that content in the dominant photo lead the reader's attention into the story, or at least keeps it on the page.
What is the "headline and story?"
Designers use this to show the importance of each page's contents by manipulating these characteristics: Size – Users notice larger elements more easily. Color – Bright colors typically attract more attention than muted ones. It also helps with directing eye-flow.
What is "hierarchy?"
Created when a vertical column or horizontal grid is left empty or mostly empty. These are often used to separate or to frame content modules.
What are "rails?"
Avoid this because it disrupts eyeflow. It's like a speed bump on a street or an air bubble in your veins!!!
What is "trapped white space?"
There are 72 of these in an inch, and 12 of these in a pica. Used to measure type size, line thickness, and "leading" AKA as line-spacing.
What is a "Point?"
Fourth, place these around your Dominant element and headline/story, again being careful that content holds and directs readers eyes throughout the page or spread.
What are "secondary photos?"
The goal is to keep the reader moving from element to element. A dominant photo can be placed so that its content guides the reader toward the center of the design and perhaps into the headline. Elements should direct the reader toward the center rather than off the page
What is "Eyeflow?"
Primary subject that catches readers' attention first. Should be the focal point or center of visual interest. This can be a photo or a content module of multiple photos- either way, the rest of the page is designed around this.
What is the "Dominant Element" or "Anchor Element?"
Helps organize the design; use the one pica rule, eye-flow lines, column guides, and rails.
What is "planned white space?"
Text blocks accompanying photos that add information. They answer reader's questions about the people, the action and/or the reaction in a photograph. Can range from identifying and supplying minimal information for people in photos to serving as mini-stories telling the 5W's and H and including quotes; Also called "cutlines."
What is a "caption?"
Place these adjacent to their respective photos
What are "captions?"
The three main points of this are to Capture reader's attention, Hold reader's interest, and Lead their eye-flow.
What is good "design?"
A mini-layout within the layout. Often contains pulled quotes or infographics
What is a "content module?"
Weakens the design.
What is "unplanned white space?"
When a photo or other page element extends beyond the margins and off the page where the plant cuts the paper, creating the page's edge.
What is a "Bleed?"