Debbie's Directs
GSL Focus Areas
Acronyms
100
This person helps make YouTube & Video easier to sell and use
Who is Jen Chang
100
This team is focused on "Help customers find their audiences"
What is the Audiences, Buying and Safety team.
(Also, accepted 'Audience team')
100
This is known as a GSL
What is Global Solutions Lead
200
This person helps marry the art of creative with the business of formats to deliver value to our advertisers and YouTube
Who is Rion Austin
200
Driving more impact across creative would be a key areas of focus for this sub-team.
What is the Creative Solutions team
200
DV360
What is Display & Video 360
300
You might call this person the "Supply side champion!"
Who is Megan Jordan Patel
300
If you were a brand or partner trying to feel at "home" on YouTube. You might ask this team to help you.
What is the Partner and Content solutions team?
300
O&O
What is owned and operated
400
This person provides customers with the total expected value of their media investments through actionable insights, effortless planning and competitive commercials
Who is Kate Alessi
400
If you were an agency lead concerned about the price of YouTube. These are two of the three teams that you might go to if you wanted to give feedback.
What are X-Video Solutions (XVS), Insights, Pricing and Commercials (IPC), and Formats and Creative.
400
ACM
What is the Ads & Commerce Meeting
500
This person dotted line reports in to Debbie. Her team is responsible for providing trusted Measurement solutions across both Brand and Performance advertisers.
Who is Nithya Sowrirajan
500
If you were a seller who was trying to sell cross-media, you would benefit from working with solutions from two of these four teams.
Please name the solutions.
Who is the:
- Measurement team (Nielsen TAR, XMR)
- Planning and Insights team (Extra Reach, YouTube Reach Curves)
- XVS team (Compete and YouTube awareness narrative); and
- Buying team/programmatic team (DV360)
500
LGTM
What is “looks good to me” (a way PMs will often respond to emails)