A voluntary arrangement between firms that involves the sharing of knowledge, resources, and capabilities with the intent of developing processes, products, or services.
100
Define Merger.
The joining of two independent companies to form a combined entity.
100
When did Yum! Brand spin off from its parent company? And what is the name of the parent company?
1997 & PepsiCo
200
Why do firms enter into strategic alliances?
Name 3 out of the 5.
1. Strengthen competitive position
2. Enter new markets
3. Hedge against uncertainty
4. Access critical complementary assets
5. Learn new capabilities
200
Define Acquisition.
The purchase or takeover of one company by another.
200
Which of the three fast food chains perform best in the China Market?
KFC
300
Who did Yum! China sign a strategic alliance framework with?
Americold Holdings Co. LTD
300
What three chain fast-food restaurants make up the Yum! Brand?
1. KFC
2. Pizza Hut
3. Taco Bell
300
Why did leading fast food chain succeed where the others simply didn't perform well?
-First mover advantage in China
-Chicken is the second most popular meat in China
-Introduced dishes that mimicked local cuisines and adapted them from location to location
-Level of spiciness was adjusted as well location to location
-Changed from fast food to an upscale, quick-service restaurant for family and friends.
400
What are the three phases of alliance management?
1. Partner selection and alliance formation
2. Alliance design and governance
3. Post-formation alliance management
400
When two independent companies merge together they form a?
Combined Entity
400
What is considered possibly the number one threat to Yum! China?
Outbreaks of bird flu and quality control "OR" Food safety scandals
500
Which type of alliance does Yum! create when it houses two or three different restaurants in the same building?
Co-branding alliance
500
Which two restaurant chains were acquired by Yum! Brands and later divested in 2011?
Long John Silver's and A&W
500
Which hot pot restaurant chain was acquired as part of Yum!'s focus on growth in China?