Big Rock
MarTech Geography
Acronyms
MMA 101
National Team
100

Who on Tiffany's team is the campaign 'owner' of the Cyber 'Big Rock' campaign?

Jessica VanLear

100

What state is referenced in the major Salesforce collaboration project involving IT, Sales and Marketing.

Iowa

100

What does MMA stand for?

Marsh McLennan Agency

100

What are MMA's 4 main lines of business?

Business Insurance, Employee Health & Benefits, Private Client Services, Retirement

100

Which member of the National Marketing team has 3 sons and a dog for each son?

Emily Verbeck

200

How many 'realities' are featured in the Trends 'Big Rock' campaign?

6

200

In what state is Chi located?

Utah

200

What does PCS stand for?

Private Client Services

200

What company is MMA a subsidiary of?

Marsh

200

Which member of the National Marketing team initially went to college to be an actor?

Steven Handmaker

300

How many 'Big Rock' campaigns are planned for 2022?

5

300

In what state is Linda located?

Illinois

300
What does EH&B stand for?

Employee Health & Benefits

300

Who is MMA's Chief Sales Officer

Trindl Reeves

300

Which member of the National Marketing team is also a stand-up comedian?

Sara Bergmark

400

What does ESG stand for?

Environmental Social Governance

400

If heading to Linda's house from Kayla's house, which direction should you go? (N/E/S/W)

Straight East
400

What does AEM stand for?

Adobe Experience Manager

400

How many regions make up MMA?

14:
Bouchard
Canada
East
FL
Mid-Atlantic
MW
NE
NEW
NW
PCS
SE
SW
W
UMW

400

How many people sit on the National Marketing team?

27

500

What are the 5 'Big Rock' Campaigns for 2022?

Trends, ESG, Race for Talent, Cyber, Catastrophic Risk

500

How many miles are between Jennie and Kayla's homes?

7 miles

500

What does MCAE stand for?

Marketing Cloud Account Engagement
500

Who is MMA's Chief Executive Officer?

Dave Eslick

500

Which 3 members of the National Marketing team have spouses that also work for MMA?

Tony, Erin and Jennie