Zynga Sales Pitch
#2 spending advertiser for Zynga Ad Sales 2020
Who is Apple?
The three pillars of UA
What are media buying, creative and analytics?
Rollic Game top of the Charts in Feb 2021
What is High Heels?
Targeting type most impacted by IDFA loss
What is retargeting?
Year Farmville was published
What is 2009?
The most effective in-app ad format according to Agencies
What are Playables?
The most important KPI for UA
What is the payback window?
Demographic sweet spot for Rollic
What are 18-34 year olds or millennials?
Apple’s solution for measuring in app attribution for iOS
What is the SKAdNetwork?
Zynga game coming to Nintendo Switch
What is Star Wars Hunters?
The 2nd most important measurement for ad sales
What is Age Gender Verification or On Target Rating Percentage?
ARPI
What is Average Revenue Per Install?
Rollic game with high index for Males 18-24
What is Blob Runner 3D?
Alternative ID to IDFA a Publisher can use if a user opts out
What is IDFV?
The first game Zynga published
What is Zynga Poker? (Game ID = 1)
2 social apps Zynga apps surpass in time spent
Who is Discord, Reddit, Twitter, Snapchat and/or Pinterest?
LTV
What is Lifetime Value?
Rollic game with highest time spent in March 2021
What is High Heels?
The current adoption rate for IOS 14.5 to date
What is 11%
Original name considered for Farmville
What is YoFarm?
#1 audience segment used in 2020 by Ad Sales
What is "Adults 18-49" targeting segment?
ASO
What is App Store Optimization?
Rollic’s biggest month of traffic in 2020
What is April 2020?
Targeting type available if used opts out (no IDFA)
What is contextual targeting?
The original name of the company, prior to it being re-branded as “Zynga”
What is Presidio Media?