Ad Formats
74% of mobile users prefer this video ad type?
Rewarded Video
What % of U.S. smartphone consumers time spent is on apps?
90%
What % of smartphone users play mobile games?
78%
What % of mobile gamers are teens?
8%
What is Zynga's average viewability score/benchmark?
95%
What is the most effective in-app ad format according to US. Agency Professionals?
Playables (28%)
What % of US consumers said they would rather give up social media apps or TV than lose their favorite mobile games?
69%
What % of adult mobile gamers play while in the bathroom?
55%
What percent of moms play mobile games?
93%
What percent is Zynga Brand Safe?
100%
Which digital video ad format was used most by agencies in 2019?
Six-second video ads (57%)
What % of Consumer Spend in the App Stores comes from Games?
77%
How many people globally played a mobile game in 2018?
2.23 Billion
What percent of auto intenders play mobile games?
73%
Which Zynga game has the highest reach?
Words with Friends
Which ad format has the 2nd highest install to action rate according to Lift Off Creative Index Report?
Banners 37.4%
For every hour spent on the mobile web, how many hours are spent in-app?
7 hours
What % of mobile gamers play while watching TV?
70%
What percent of people with an HHI $100K+ play mobile games?
81%
Which Zynga game has the highest average time spent?
CSR2 Racing
What % of brand advertisers have purchased rewarded video programmatically in 2019?
54%
Which mobile app property has more time spent by user a month than Netflix SnapChat & iHeartRadio?
Zynga
What time of day is most popular time for mobile gaming?
Evening 6 pm- 10pm
93% of which demographic prefers to view ads as part of gameplay?
Parents
What's the name of the game Zynga launched on Snapchat?
Tiny Royale