Product Life Cycle / Brand Loyalty
Offering points, perks, or discounts is part of this strategy to build loyalty
What is a rewards program?
Switching to renewable energy or reducing emissions are examples of this CSR area.
What is environmental responsibility?
The three main objectives of market research are administrative, social, and this.
What is a economic?
This type of training occurs while employees perform their job duties.
What is on-the-job training?
This document, completed during the appraisal, sets out goals and development plans.
What is a performance development plan (PDP)?
The point at which the sales of a product peak due to factors like competition or market saturation.
What is maturity in the product life cycle?
Failing to back up green claims can lead to this damaging accusation.
What is "greenwashing"?
The process of collecting first-hand data directly from customers is known as this.
What is primary research?
Leadership workshops and executive coaching fall under this development category.
What is leadership development?
This type of appraisal evaluates an employee's overall performance at the end of a cycle.
What is summative appraisal?
By using these two strategies businesses can strengthen brand loyalty and increase repeat customers.
What is loyalty programs to encourage repeat purchases / personalised service to build trust?
SR activities that support education, healthcare, and community development fall under this type of responsibility.
What is social responsibility?
This type of research uses data from existing sources, like government reports or journals.
What is secondary research?
The ongoing process of improving employees’ skills and knowledge is known as this.
What is career development?
Flexible working hours and recognition programs are examples of these rewards.
What is non-financial rewards?
By doing this a business can extend the life cycle of a declining product.
What is introducing new features / repackaging / targeting new customer segments?
HRM policies must comply with laws that prevent discrimination, known as this.
What are anti-discrimination laws?
Before launching a product, a company might conduct surveys and focus groups to identify this.
What is target market or customer preferences?
This training prepares employees for new roles and responsibilities.
What is succession training?
Explain why performance appraisals are important for employee development.
What is they provide feedback, set goals, and identify training needs?
This form of marketing leverages loyal customers to promote the brand through recommendations.
What is word-of-mouth marketing?
This document clarifies the specific requirements and qualifications needed for a role.
What is a person specification?
A strategy that uses collaborations with social media influencers to promote products falls under this type of marketing.
What is influencer marketing?
This HR function ensures that employees’ skills match the company’s needs through targeted training.
What is training and development?
An ongoing appraisal method designed to help employees improve during the year is called this.
What is formative appraisal?