Contracts
All RAI Contracts require "featured space" to be positioned no less than ___ from the floor and highly visible from point of purchase.
27 inches
Name at least 1 benefit of Promotions.
1. Build Awareness & Trial
2. Reach more competitive ATC's
3. Encourage to revisit Outlets
4. Opportunity to increase SOM & Volume.
There are 4 Cigarette Price Tiers:
1. Full Price
2.
3. Savings
4. 4th Tier
Popular Price
Which report can you use to figure out which stores you need to go to and when?
Territory Planning Report
What is our #1 competitive advantage?
Consumer Engagements
Outlets participating on the Menthol Plan are required to carry this brand.
Newport
In Falcon, under the promotions tab, you can view which of the following categories?
1. Active Promotions
2. Historical Promotions
3. Locked Promotions
4. Max Quantities
What are the 3 Pricing Methods?
1. Gross Margin
2. Mark-up
3. Penny Profit
Which report is designed to provide a visual representation of category facts?
Atlas
What does EFT stand for?
Electronic Funds Transfer
Under either of these contract selections, if the retailer is not EDLP, they have the opportunity to select a FGI.
Base with Vapor Space and CPP
The following should only be set to "0", if the outlet has heavy on-set promotions.
Max Quantities
Long Pricing Tool
If there is a contract GAP, what type of payment method in Falcon can be executed to correct the error?
TPS Voucher
3rd Party Work Orders should be sent to which role within our organization?
REM or southern@sharepoint.rjrt.com
What are the 3 Marlboro Business Enhancement Funds may a retailer participate in?
1. Marlboro Mainline Select SPP
2. Marlboro Leadership SPP
3. Marlboro Multi-Pack Funds
Promotion Management at retail is only as strong as ________.
Wholesale
Which Cigarette Price Tier contributes to the highest market basket?
Full Price/Premium
Which report shows how each of our assignments rank against each other within a Division/Region/Sales Area?
Peer Ranking
Organize the following from top to bottom:
HV
LV
SV
NV
SV
HV
NV
LV
Portfolio EDLP PEP Payments are capped out at $_____ per outlet per quarter.
$1560
What are the 3 main types of Direct-to-ATC Promotions?
1. Direct Mail
2. Trade Marketing Coupons
3. Web-based/Mobile Coupons
Price - Cost / Price is what pricing method?
Gross Margin
Inactive Status
When there is a pricing error in a chain, who should all be included in the e-mail communication?
DM & aligned AM/KAM