News
Headline
A short statement of opinion
Thesis
Short, catchy saying to sell a product
Slogan
Author of the Diary of Anne Frank
Anne Frank
Yo quiero...
Taco Bell
The byline
Uses logic to convince the reader
Logos
Visual symbol for a company (like the golden arches)
Logo
Author of the bestselling memoir from last year about her time in the white house
Michelle Obama
Product that tastes awful, and works
Buckley's cough syrup
Place where the most important or newest information should go
Uses emotion to convince the reader
Pathos
Usual runtime of a TV commercial
30 seconds or a minute
Life story written by someone else
Biography
Name of the "rant" personality who thinks Canadians should toughen up about weather
Rick Mercer
Place where the oldest information in the article should go
Uses authority to convince the reader
Used to indicate how every shot in a commercial will look
Storyboards
Life story written by the person who lived it
Autobiography
The old slogan for Ontario
Yours to discover
Two parts of a news article that can omit words
Headline and subheading
Name of the group that opposes vaccination
Anti-vaxers
Stands out, is memorable, has no real connection to the product
Gimmick
Short section of a person's life
Memoir
The new slogan for Ontario
A place to grow