Terminology
Surveys
More Terminology
Miscellaneous
100

What is another, nicer name for a Shark Investor?

Angel Investor

100

Why is it important to use multiple choice questions? 

So that you can calculate clear results

100

A portion (percentage) of the company that you give to an investor in return for the money you request from him/her.

Share

100

Why is a bank unlikely to loan you money to start up your company?

The risk is too high. You might fail and the bank would lose the money. 

200

What is Logos?

Logic -- one of the qualities your presentation needs.

200

Why should your questions on a survey be short?

It makes it easier for your respondents to follow the question and so they are less likely to get confused.

200

Sales minus Expenses = ?

Profit

200

What is the advantage of selling wholesale?

1) You don't have to pay all the costs of running a store. or

2) You reach a bigger number of customers.

300

What is Pathos? 

Emotion or passion -- it helps connect you to your audience

300

Why do you need to collect information on the age and gender of your survey respondents?

So that you can see which age group is most likely to purchase your product.

300

What is another name for the presentation you make to investors?

Pitch

300

Besides money, what can investors offer that will help your business?

Experience (advice) and/or connections.

400

What is Ethos? 

Credibility.

400

Why do survey results matter to investors?

They demonstrate that your product really will sell.

400

What is the term for money the investors make from investing in your product? 

Return on investment

400

What is THE most expensive form of advertising?

National television commercials.

500
What is the term for the cost of running your factory?

Overhead

500

How can a survey help you in the development of your product?

Respondents can tell you what features they prefer.
500

What is the term for information on the age and gender of your survey respondents? 

Demographics

500

Why should you research competitors before deciding on a product?

1) You must find out if the product already exists. or 2) It will help you to set your price. or

3) You need to see if your product is better than theirs.

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