Market Sizing
Approximate number of people per generation
80 million
Quantity x Price
Revenue
Case type: Selling to customers in new regions or countries
New Geography
When a larger company buys a smaller company
Acquisition
The amount a product is sold for
Price
Generally accepted number for the US population
320 million
Revenue - Costs
Profit
Case Type: Using an existing product with non-customers
New Customer Segments
Combination of companies that are relatively the same size
Merger
A strategy which includes adding all costs with a profit on top to determine product pricing
Cost-based pricing
Amount of revenue of a t-shirt company if it sells 25 million t-shirts for $9 each
$225 million
(Quantity x Variable Costs) + Fixed Costs
Costs
Case Type: Going through the process of product development.
New product or service
Type of company in which ownership is traded via stock
Public
The strength of loyalty between a company and the people that purchase its products
Customer Relationship
Number of people using iPhones in the US (hint: 60% of the US owns an iPhone; fake number)
192 million
Selling assets and refinancing debt are examples of _________
Reducing costs
Potential negative outcomes of entering a new market
Risks
Concept that the combined value and performance of two companies will be greater than the sum of the separate individual parts
Synergy
Comparing a company’s products to similar products or competitors to arrive at a price
Competitive Analysis
Number of soccer game views per year in the US. No generational differences; 50% watch 0, 30% watch 1, 10% watch 3, 10% watch 10.
512 million
Unemployment rates and tax increases are examples of __________
External factors
The length of time that a client is considering for their goals
Concept of reducing costs by reducing redundancies or inefficiency via merger/acquisition
Cost synergy
Selling certain products below cost because customers will spend more elsewhere in the business