Strategies and Tactics
Which W' Is Responsible for the Target Audience
Who
Between internal and external social networks, which is more beneficial in helping a company grow after a merger?
Internal
What is an online service that enables members to form connections and share information?
Social Networks
What is the most popular microblog site?
What type of access allows anyone to update a wiki so long as they are registered on the site?
Public access
Which W' is responsible for identifying a mix of short and long form content?
What
The measure of the effectiveness of company engagement with online stakeholders?
Brand Socialization
This type of social network is used in the largest variety of ways. For example, Facebook.
Public, general-purpose social network
What blogging variation has heavy posting restrictions for things like character counts?
Microblog
What is the term used for keeping information in check to make sure it's credible and accurate?
Moderation
Which W' is responsible for coordinating various social media efforts?
How
This term typically combines elements of social networking, online meetings, knowledge management systems, blogging and microblogging.
Enterprise Social Network
What type of website offers guidance to the reader by grouping the highest quality content from other sources?
Content-curation websites
Operations, intelligence and relationships, are all traits of what form of blogging?
Business Blogging
Reference dictionaries, encyclopedias, user manuals and customer service guides are all examples of what?
Wiki Applications
Where is the ideal location to maintain a social media hub?
The company website
This type of service gives customers a more convenient way to get help from the company and to help each other.
Social customer service
This type of content is created by customers or outsiders about a product posted on social media, highly encouraged to increase engagement.
UCG (User Generated Content)
Online journals that combine the conversational, community aspects of social media with the ability to produce nicely formatted articles
Blogs
When a wiki quickly grows to hundreds of thousands of entries, why might this be a drawback?
Difficulty finding information