Introduction to Digital Marketing
3.Search Engine Optimisation
What does SEO stand for?
3.Print advertising
Which of the following is NOT a type of digital marketing?
1.Pay Per Click
What does PPC stand for?
2.HTTPS
Which is more secure: HTTP or HTTPS?
3.Personal identity and image
What does “branding” mean in digital marketing?
1.Geographic
What is the name given to marketing to customers based on their location?
3. 740 million
How many users does LinkedIn have
b) digital
__ marketing refers to achieving marketing objectives through applying digital technologies such as web sites
(a) Internet
(b) digital
(c) email
(d) viral
(a) Home Page
A Website’s main page is called its
(a) Home Page
(b) Browser Page
(c) Search Page
(d) Bookmark
(c) hyperlink
A word in a web page that, when clicked, opens another document
(a) anchor
(b) URL
(c) hyperlink
(d) reference
Lead Magnets
A lead magnet is a marketing tool whereby a company offers something to users in exchange for their contact information.
Lead
Lead is the process of attracting the interests of potential customers and then converting them into buyers.
Inbound Marketing
Let the target market reach us
Bringing Targeted Traffic
Targeted traffic is the term used to describe people visiting a website intentionally because they believe it can satisfy their intent.
Visitor Engagement
Visitor engagement in digital marketing is the process of getting potential customers to interact with your brand through your website or other online channels.
Visibility
Visibility is about being seen digitally online – in Google and other search engines through search engine optimization