Appeals
This appeal typically follows a celebrity endorsement.
"The snack that smiles back," "I'm lovin it," and "just do it" are all considered to be...
Taglines
Topic sentence
Logic
What is a called when a celebrity is promoting a product?
Celebrity endorsement
How many sentences are in a body paragraph?
8 sentences
This appeal contains evidence, facts, and common sense.
Logic
Who are the people called on an ad that the author is trying to reach?
The target audience
How many strategies should be discussed in a body paragraph?
1
Emotion
What are the two things that go in the inside of the rhetorical triangle?
Strategies and appeals
How many appeals should be discussed in a body paragraph.
SPCA commercials mainly rely on this appeal to get donations from viewers. (Think dog and cat commercials)
Emotion
What are the three different appeals?
Logic, emotion, and credibility
What is the formula for a topic sentece?
Strategy + Appeal