Google
SERP stands for this
Search Engine Results Page
True or False, A clients website will need to be hosted and built in the same place that they own their domain.
False
a casual name given to an individual who interacts with a website, online service, app or platform in any way.
User
This website has over 2.7 billion active users as of 2023
YouTube
This dance was allegedly a "graveyard smash" that "caught on in a flash"
The Monster Mash
This is the name for the clickable link on a Google Ad
Ad headline
This is the method of buying and selling goods and services online.
Ecommerce
This is the name of business listing section/page on Finger Lakes Daily News
Shop Local
True or False, FLX Digital's YouTube Video targeting capabilities only serve ads on the YouTube Channel.
False, videos can go YouTube network which includes YouTube TV, YouTube channel's and websites that has a YouTube video player etc.
the name of the villain in the “Halloween” movie franchise
Michael Myers
This is the free service Google offers
Google My Business
Often used to track website metrics and has an acronym called "UA"
Google Analytics
True or False, 320x50 is a type of display ad we can provide for a client on Finger Lakes Daily News.
False, 320x50 is a mobile leaderboard.
The name for in-stream ads that give viewers the ability to skip the ad after five seconds.
TrueView
which horror movie does a killer terrorize a group of teenagers via phone calls
Scream
True or False, FLX Digital runs Display Ads through Google's Ad exchange.
True
This is about helping search engines understand your content, and helping users find your site and make a decision about whether they should visit your site.
Search Engine Optimization (SEO)
True or False, Finger Lakes Daily News Display Ads can click to a clients Facebook page.
True
True or False: FLX Digital Video Production consists of three phases; Pre-Production, Production, and Post Production.
True:
Pre-Production- creating strategy and script
Production- filming on-site
Post Production- editing, adding graphics, and music.
True or False: Vlad the Impaler is the historical figure which Dracula was based on
True, Bram Stoker's Dracula, the iconic 1897 tale of a vampire from Transylvania, is often thought to be inspired by a formidable 15th-century governor from present-day Romania named Vlad the Impaler
For ad content description on Google Ads, how many character spaces are available?
90, for ad headline 30
the process which stores and maintains website files and applications on a server to make its customers' websites accessible on the internet.
Web Hosting
this metric is counted every time a user loads or reloads a page on a website
Pageview
the showing of ads to individuals based on data collected about that person's browsing habits, personal interests and online behaviors.
Interest-based video ads
What animal caused Adam and Barbara's car to crash in Beetlejuice?
A dog