Theories
Samir watched Fast and Furious and started racing with his car the exact same way, without thinking about the repercussions. What theory is at play here?
Bullet model theory
Quickly act out inter-generational eavesdropping
Kids knowing information, particularly info they are too young to know, from the TV
What are the Pentagon Papers
A top-secret Department of Defense study of U.S. political and military involvement in Vietnam from 1945 to 1967
Define mass media and its functions
Audience-Feedback-Distance
Persuade-inform- amuse/entertain- enlighten
What are the main two sources of revenue for media organisations?
Ads and direct sale to consumers
Samia wanted to censor all Tamim Younis’s content because she thought he would most certainly impact young men’s behavior. What theory is at play here?
Third Person Effect
What is agenda setting?
The media deciding what topics to discuss
Watergate Scandal
everal burglars were arrested in the office of the Democratic National Committee, located in the Watergate complex of buildings in Washington, D.C. They were linked to US President Richard Nixon’s reelection campaign and are believed to have been caught while wiretapping and stealing documents
What is Video on Demand
What is behavioral targeting
Matching ads with consumers
Sumaya watched a lot of videos about the war in Yemen, but she is now no longer affected by all the emotions and started feeling like it’s just another war in the ME. Which phenomenon is at play here?
Narcotizing dysfunction
So many people rushed to try the new iPhone, but others were more patient about it. What theory could explain this
Diffusion of Innovation
First Amendment
The First Amendment provides that Congress make no law respecting an establishment of religion or prohibiting its free exercise
Mention five types of mass media
TikTok- IG- TV- movies- radio- newspapers
Newsworthiness
Proximity
Prominence of people involved
Timeliness
Impact on society
Sara has been consuming content from makeup and fashion influencers on TikTok throughout her college years and by time felt she constantly need to apply make up. What theory is at play here?
Cumulative effects theory
Give one example of cultural imperialism
Bollywood- kpop-...
What was a significant invention in the printing press?
Moveable metal type
Media literacy
Ability to analyze, examine, criticize,.. media content to either consume or produce
PR Vs advertising
Separate purpose: PR aims to win favor and minds, while advertising’s goal is to establish immediate sales. It takes more time to measure PR’s influence
Different means: PR is through dialogue and making an argument of pros and cons, while ads aim to push for sales by providing just enough info
Management role: PR is usually an upper management function where counsel is sought, while advs are brought in after policy decisions have been made
Media time and space: PR sends releases in hopes they are published, while ads are allocated to a particular time and slot since they are paid for
What does the medium is the message mean?
The medium itself is the message. eg Twitter
Hassan watched Batman hit bank robbers and decided to hit his classmates in the same manner. What theory is at play here?
Catalytic theory
Penny papers
Affordable newspapers introduced in 1833 and created unprecedented audience
Objectivity
No biases, both sides
Inverted Pyramid Style
Most imp to least imp