___ is in charge of defining the experience a user would go through when interacting with a company, its services, and its products *
User experience
Which of the following is NOT a common bias? *
a) Confirmation
b) False consensus
c) Residency
d) Recency
Residency
Who's coming back to Canada Life as Design Lead for the Nest? *
Sasha Scott
What does PSHCP stand for? *
Public Service Health Care Plan
What's the best bear, according to a popular NBC TV show? *
Black bear
(+1 bonus point if you know who said it)
Similarity, closure and proximity are perception principles of what theory?
a) Gestalt
b) Structuralism
c) Bauhaus
Gestalt. Developed in the 1920s, it describes how the human brain is wired to see structure, logic, and patterns.
User experience statistics show that ___ users are enough to find 85 percent of your site's issues
a) 10
b) 8
c) 5
d) 3
Which team member has a PhD? *
Shruti Mukherjee
(+1 bonus: what's her PhD in?)
These 3 brands merged in 2020 into the Canada Life brand? *
London Life
Great West Life
Canada Life
How many viewers tuned in for the series finale of Game of Thrones?
a) 18.5 million
b) 19.3 million
c) 20.7 million
d) 21.3 million
(+1 bonus: who ended getting the iron throne?)
In traditional typography, how many points are in 1 inch? *
72 Points = 1 inch
What type of UXR method helps uncover points of friction in an experience? *
Usability testing
(+1 bonus: is this method qualitative or quantitative?)
Who's been on the team longer, Branko or Willie? *
Branko (since April 2018)
Willie (since July 2018)
Canada Life had its origins in 1847. Where? *
a) London
b) Winnipeg
c) Toronto
d) Hamilton
Hamilton. Banker Hugh C. Baker founded the company in the library of the Mechanics Institute, after an arduous journey to New York to purchase life insurance for himself.
The Great Lake with the most shipwrecks has an estimated...
a) 380 shipwrecks
b) 400 shipwrecks
c) 420 shipwrecks
d) 2000 shipwrecks
(+1 bonus: which lake is it?)
During WWII, which field contributed to the development of interaction design?
a) Artillery
b) Aviation
c) Nuclear science
Aviation. Paul Fitts leveraged his background in psychology to investigate seemingly inexplicable accidents and advanced the development of human factors.
Which of the following is NOT a recruiting constraint?
a) Narrowly targeted audience
b) Meeting virtually
c) Budget
d) Processes & approvals
Who started working at Canada Life on the same day as Luis?
a) Branko
b) Willie
c) No one else
Year the London Life building was built *
Built in 1927, the original building had a bowling alley, auditorium (and rumor has it, a haunted pool)
The Phoenix Assurance Co. offered the first type of insurance in Canada back in 1804. What type of insurance was it? *
Fire Insurance
Which one of these hex codes is pure yellow?
a) #00F00F
b) #FF00FF
c) #FFFF00
d) #00FFFF
#FFFF00
Red and green to the max, no blue
What best describes Research Questions?
a) Questions you'll ask research participants
b) Questions you ask stakeholders to understand the purpose of the research project
c) What you want to learn over the course of the study
Which two team members were born in Brazil? *
Atila and Gabriel
What's on top of the Toronto Canada Life HQ? *
a) Radio antennae
b) Lighthouse
c) Weather beacon
d) Decorative spire
Weather beacon. The lights indicate variations in temperature and approaching weather systems and the forecast is updated four times daily.
In the book "The Wonderful Wizard of Oz", Dorothy's sidekick pet (Imogene) was originally a...
a) Dog
b) Cow
c) Horse
d) Goat
(+1 bonus: what's her dog's name in the movie?)