Brand Identity
"JUST DO IT" is a
Slogan
True or false
a package is a multistep purchase
False
DMO stands for
destination marketing organizations
very important or necessary to something
Integral
21st century
stage in process decides exactly who will be involved
Guardians of the brand
Name one of the brand identities
Example of destination package
fly-drive
a business document written to describe the current market position of a business and its marketing strategy for the period covered by the marketing plan
Marketing plan
USP stands for
Unique Selling Point
One of common uses of packaging in tourism.
Flight, hotel, car hire
Cost millions of dollars to advertise
TV branding
The two colors that are powerful in logos
Black and red
the process of combining core tourism products before promoting them to tourists.
Packaging
deciding the funds available for the proposed plan and fixing the budget for how much should be spent on each stage.
brand launch process